SOCIAL MEDIA AND VISUALISATION

BUS2SMV

2019

Credit points: 15

Subject outline

Unlike many traditional business models which are product-centric or focused, the modern businesses of today are very much customer-oriented. A consequence of being customer-oriented is the need for businesses to engage positively, proactively and effectively on social media and be good at creating a strong narrative for the products or services that the business offers. In this subject, you will learn about the role that social media plays, taking a data analytics view of social media and its role to building brand equity. You will also investigate various storytelling techniques and tools, including effective creation of slide decks, and use of infographics and dashboards to engage consumers. Lastly, you will be introduced to the new developments poised to disrupt businesses, gaining an appreciation and understanding of how to manage these disruptors within the organisational structure as well as in the customer-facing aspects of the business.

School: La Trobe Business School

Credit points: 15

Subject Co-ordinator: Binh Tran

Available to Study Abroad Students: Yes

Subject year level: Year Level 2 - UG

Exchange Students: Yes

Subject particulars

Subject rules

Prerequisites: BUS1DIB

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Special conditions: N/A

Graduate capabilities & intended learning outcomes

01. Explain the role of social media in a customer-focused environment of modern businesses.

Activities:: Enquiry based learning class room activities
Related graduate capabilities and elements:: Literacies and Communication Skills(Writing,Speaking,Cultural Literacy); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)

02. Demonstrate how social media, using visualisation and data story telling, can be used to engage the customer effectively.

Activities:: Simulations, individual written essay
Related graduate capabilities and elements:: Literacies and Communication Skills(Writing,Speaking,Cultural Literacy); Literacies and Communication Skills(Writing,Speaking,Cultural Literacy); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)

03. Analyse and communicate the implication of new technological developments that can become agents of disruption to businesses.

Activities:: Peer feedback activities, enquiry based learning class room activities
Related graduate capabilities and elements:: Literacies and Communication Skills(Writing,Speaking,Cultural Literacy); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research); Personal and Professional Skills(Autonomy and independence,Adaptability Skills,Study and Learning Skills); Personal and Professional Skills(Autonomy and independence,Adaptability Skills,Study and Learning Skills)

04. Design effective social media campaigns and apply appropriate data story telling through visualisation for a given business problem.

Activities:: Enquiry based learning class room activities, simulations
Related graduate capabilities and elements:: Literacies and Communication Skills(Writing,Speaking,Cultural Literacy); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research); Personal and Professional Skills(Autonomy and independence,Adaptability Skills,Study and Learning Skills)

Melbourne, 2019, Semester 2, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information:

Subject Instance Co-ordinator: Binh Tran

Class requirements

WorkShopWeek: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1-3 hours of learning and assessment activities each week prior to class."

Assessments

Assessment element	Comments	%	ILO*
In-class group workshop submission	1,000-word equivalent per group member	30	01, 03
Develop a social media campaign strategy for a given business problem	1,500-word individual report	35	02, 04
Story telling through the creation of a video/slide deck containing suitable visualisation	1,500-word individual report	35	01, 02, 03, 04