bus2smv social media and visualisation
SOCIAL MEDIA AND VISUALISATION
BUS2SMV
2019
Credit points: 15
Subject outline
Unlike many traditional business models which are product-centric or focused, the modern businesses of today are very much customer-oriented. A consequence of being customer-oriented is the need for businesses to engage positively, proactively and effectively on social media and be good at creating a strong narrative for the products or services that the business offers. In this subject, you will learn about the role that social media plays, taking a data analytics view of social media and its role to building brand equity. You will also investigate various storytelling techniques and tools, including effective creation of slide decks, and use of infographics and dashboards to engage consumers. Lastly, you will be introduced to the new developments poised to disrupt businesses, gaining an appreciation and understanding of how to manage these disruptors within the organisational structure as well as in the customer-facing aspects of the business.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorBinh Tran
Available to Study Abroad StudentsYes
Subject year levelYear Level 2 - UG
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites BUS1DIB
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Graduate capabilities & intended learning outcomes
01. Explain the role of social media in a customer-focused environment of modern businesses.
- Activities:
- Enquiry based learning class room activities
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Cultural Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
02. Demonstrate how social media, using visualisation and data story telling, can be used to engage the customer effectively.
- Activities:
- Simulations, individual written essay
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Cultural Literacy)
- Literacies and Communication Skills(Writing,Speaking,Cultural Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
03. Analyse and communicate the implication of new technological developments that can become agents of disruption to businesses.
- Activities:
- Peer feedback activities, enquiry based learning class room activities
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Cultural Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Autonomy and independence,Adaptability Skills,Study and Learning Skills)
- Personal and Professional Skills(Autonomy and independence,Adaptability Skills,Study and Learning Skills)
04. Design effective social media campaigns and apply appropriate data story telling through visualisation for a given business problem.
- Activities:
- Enquiry based learning class room activities, simulations
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Cultural Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Autonomy and independence,Adaptability Skills,Study and Learning Skills)
Subject options
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Melbourne, 2019, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorBinh Tran
Class requirements
WorkShopWeek: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1-3 hours of learning and assessment activities each week prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In-class group workshop submission | 1,000-word equivalent per group member | 30 | 01, 03 |
| Develop a social media campaign strategy for a given business problem | 1,500-word individual report | 35 | 02, 04 |
| Story telling through the creation of a video/slide deck containing suitable visualisation | 1,500-word individual report | 35 | 01, 02, 03, 04 |