SOCIAL MEDIA AND VISUALISATION

BUS2SMV

2019

Credit points: 15

Subject outline

Unlike many traditional business models which are product-centric or focused, the modern businesses of today are very much customer-oriented. A consequence of being customer-oriented is the need for businesses to engage positively, proactively and effectively on social media and be good at creating a strong narrative for the products or services that the business offers. In this subject, you will learn about the role that social media plays, taking a data analytics view of social media and its role to buildingĀ brand equity. You will also investigate various storytelling techniques and tools, including effective creation of slide decks, and use of infographics and dashboards to engage consumers. Lastly, you will be introduced to the new developments poised to disrupt businesses, gaining an appreciation and understanding of how to manage these disruptors within the organisational structure as well as in the customer-facing aspects of the business.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorBinh Tran

Available to Study Abroad StudentsYes

Subject year levelYear Level 2 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites BUS1DIB

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Graduate capabilities & intended learning outcomes

01. Explain the role of social media in a customer-focused environment of modern businesses.

Activities:
Enquiry based learning class room activities
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Cultural Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)

02. Demonstrate how social media, using visualisation and data story telling, can be used to engage the customer effectively.

Activities:
Simulations, individual written essay
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Cultural Literacy)
Literacies and Communication Skills (Writing,Speaking,Cultural Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)

03. Analyse and communicate the implication of new technological developments that can become agents of disruption to businesses.

Activities:
Peer feedback activities, enquiry based learning class room activities
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Cultural Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Autonomy and independence,Adaptability Skills,Study and Learning Skills)
Personal and Professional Skills (Autonomy and independence,Adaptability Skills,Study and Learning Skills)

04. Design effective social media campaigns and apply appropriate data story telling through visualisation for a given business problem.

Activities:
Enquiry based learning class room activities, simulations
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Cultural Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Autonomy and independence,Adaptability Skills,Study and Learning Skills)

Subject options

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Start date between: and    Key dates

Melbourne, 2019, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorBinh Tran

Class requirements

WorkShop Week: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1-3 hours of learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
In-class group workshop submission1,000-word equivalent per group member30 01, 03
Develop a social media campaign strategy for a given business problem1,500-word individual report35 02, 04
Story telling through the creation of a video/slide deck containing suitable visualisation1,500-word individual report35 01, 02, 03, 04