ENTREPRENEURSHIP IN GLOBAL MARKETS

BUO5ENP

2019

Credit points: 15

Subject outline

Entrepreneurship is a symbol of business tenacity and achievement. Once the province of small business, leading edge corporate activity now involves an infusion of entrepreneurial thinking into large organisational structures. This change represents a response to the growing number of new and sophisticated competitors in the global market, as well as recognition that firms continue to lose some of their most talented people, who leave to become small business entrepreneurs.  In this subject you will examine the entrepreneurial perspective, which frequently combines leadership, innovation and the assumption of risk beyond security.  You will then work through the challenges involved in transforming an innovation or an idea for a vibrant business venture.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorVanessa Ratten

Available to Study Abroad StudentsNo

Subject year levelYear Level 5 - Masters

Exchange StudentsNo

Subject particulars

Subject rules

Prerequisites Student must be enrolled in LMMBAO, LMMBA or LMMBAA to do this subject

Co-requisitesN/A

Incompatible subjects MGT5EBP

Equivalent subjects BUA5ENP

Special conditionsN/A

Graduate capabilities & intended learning outcomes

01. Demonstrate effective public speaking and defensive research and conclusions by working cooperatively with group members

Activities:
Present research undertaken of a successful entrepreneurial business
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)

02. Evaluate how and why the entrepreneurial phenomenon exists, what makes entrepreneurs so successful, applying appropriate theories of entrepreneurship.

Activities:
Provide an analysis of successful entrepreneurial knowledge, skills, attitudes and behaviours
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)

03. Write a business plan for a new business start-up, demonstrating creative problem solving and creating thinking skills

Activities:
The development of a detailed new business start-up plan with supporting marketing and financial data
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)

Subject options

Select to view your study options…

Start date between: and    Key dates

Online, 2019, Online StudyPeriod 1, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorVanessa Ratten

Class requirements

Unscheduled Online Class Week: 02 - 08
One 3.0 hours unscheduled online class per week from week 02 to week 08 and delivered via online.
"Access via subject website; additional online facilitated discussions will also occur for this subject. Please refer to subject learning guide."

Assessments

Assessment elementComments% ILO*
Forum Posts (1500 words equivalent)25 01, 03
One Individual report (1500 words)35 02, 03
One 3,000 word individual business plan40 02, 03