ENTREPRENEURSHIP IN GLOBAL MARKETS
BUO5ENP
2019
Credit points: 15
Subject outline
Entrepreneurship is a symbol of business tenacity and achievement. Once the province of small business, leading edge corporate activity now involves an infusion of entrepreneurial thinking into large organisational structures. This change represents a response to the growing number of new and sophisticated competitors in the global market, as well as recognition that firms continue to lose some of their most talented people, who leave to become small business entrepreneurs. In this subject you will examine the entrepreneurial perspective, which frequently combines leadership, innovation and the assumption of risk beyond security. You will then work through the challenges involved in transforming an innovation or an idea for a vibrant business venture.
School: La Trobe Business School
Credit points: 15
Subject Co-ordinator: Vanessa Ratten
Available to Study Abroad Students: No
Subject year level: Year Level 5 - Masters
Exchange Students: No
Subject particulars
Subject rules
Prerequisites: Student must be enrolled in LMMBAO, LMMBA or LMMBAA to do this subject
Co-requisites: N/A
Incompatible subjects: MGT5EBP
Equivalent subjects: BUA5ENP
Special conditions: N/A
Graduate capabilities & intended learning outcomes
01. Demonstrate effective public speaking and defensive research and conclusions by working cooperatively with group members
- Activities:
- Present research undertaken of a successful entrepreneurial business
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
02. Evaluate how and why the entrepreneurial phenomenon exists, what makes entrepreneurs so successful, applying appropriate theories of entrepreneurship.
- Activities:
- Provide an analysis of successful entrepreneurial knowledge, skills, attitudes and behaviours
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
03. Write a business plan for a new business start-up, demonstrating creative problem solving and creating thinking skills
- Activities:
- The development of a detailed new business start-up plan with supporting marketing and financial data
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
Online, 2019, Online StudyPeriod 1, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Vanessa Ratten
Class requirements
Unscheduled Online ClassWeek: 02 - 08
One 3.0 hours unscheduled online class per week from week 02 to week 08 and delivered via online.
"Access via subject website; additional online facilitated discussions will also occur for this subject. Please refer to subject learning guide."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Forum Posts (1500 words equivalent) | 25 | 01, 03 | |
| One Individual report (1500 words) | 35 | 02, 03 | |
| One 3,000 word individual business plan | 40 | 02, 03 |