mkt2cbe consumer behaviour
CONSUMER BEHAVIOUR
MKT2CBE
2018
Credit points: 15
Subject outline
This subject provides an understanding of the role of consumer behaviour in development of the total marketing mix. You will evaluate the contribution of psychological and social knowledge to both consumer and organisational marketing. This subject has an emphasis on the development of practical analytical skills, and you will gain experience in the writing of effective positioning statements.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorStephen Singaraju
Available to Study Abroad StudentsYes
Subject year levelYear Level 2 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjects MKT3CBC
Equivalent subjectsN/A
Special conditionsN/A
Graduate capabilities & intended learning outcomes
01. Recall, restate, and apply basic consumer behaviour theory in written and forms
- Activities:
- Lecture, tutorial and assessment
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Quantitative Literacy)
02. Differentiate between ethical and unethical behaviours by consumers and by companies through the application of consumer behaviour techniques and knowledge
- Activities:
- Lecture, tutorial and assessment
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Inquiry/Research)
03. Critically analyse product and marketing appeals in terms of the consumer behaviour issues through a structured written report
- Activities:
- Lecture, tutorial and assessment
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Quantitative Literacy)
04. Identify limitations and problems in product and marketing appeals, and make logical and justifiable proposals to address the existing limitations
- Activities:
- Lecture, tutorial and assessment
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Inquiry/Research)
05. Differentiate between the personal, marketing, and managerial applications of consumer behaviour
- Activities:
- Lecture, tutorial and assessment
- Related graduate capabilities and elements:
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
Subject options
Select to view your study options…
Albury-Wodonga, 2018, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorStephen Singaraju
Class requirements
WorkShopWeek: 10 - 22
One 2.0 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Three 30 min multiple choice quizzes (Theory & Case Studies) | three online quizzes (individual assessment) | 15 | 01 |
| One 2,000-2,500-word group essay | teams of four students (group assessment). 500-750 words per student. | 25 | 01 |
| One 2-hour final examination | 2 hour examination (individual assessment). This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research and Discipline-specific knowledge and skills | 50 | 01, 02, 03, 04, 05 |
| Group Twitter Contribution | teams of four students (group assessment) | 10 | 01 |
Bendigo, 2018, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorStephen Singaraju
Class requirements
WorkShopWeek: 10 - 22
One 2.0 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Three 30 min multiple choice quizzes (Theory & Case Studies) | three online quizzes (individual assessment) | 15 | 01 |
| One 2,000-2,500-word group essay | teams of four students (group assessment). 500-750 words per student. | 25 | 01 |
| One 2-hour final examination | 2 hour examination (individual assessment). This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research and Discipline-specific knowledge and skills | 50 | 01, 02, 03, 04, 05 |
| Group Twitter Contribution | teams of four students (group assessment) | 10 | 01 |
Melbourne, 2018, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorStephen Singaraju
Class requirements
WorkShopWeek: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Three 30 min multiple choice quizzes (Theory & Case Studies) | three online quizzes (individual assessment) | 15 | 01 |
| One 2,000-2,500-word group essay | teams of four students (group assessment). 500-750 words per student. | 25 | 01 |
| One 2-hour final examination | 2 hour examination (individual assessment). This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research and Discipline-specific knowledge and skills | 50 | 01, 02, 03, 04, 05 |
| Group Twitter Contribution | teams of four students (group assessment) | 10 | 01 |
Melbourne, 2018, Summer, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorStephen Singaraju
Class requirements
WorkShopWeek: 46
One 2.0 hours workshop per week on weekdays during the day in week 46 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Three 30 min multiple choice quizzes (Theory & Case Studies) | three online quizzes (individual assessment) | 15 | 01 |
| One 2,000-2,500-word group essay | teams of four students (group assessment). 500-750 words per student. | 25 | 01 |
| One 2-hour final examination | 2 hour examination (individual assessment). This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research and Discipline-specific knowledge and skills | 50 | 01, 02, 03, 04, 05 |
| Group Twitter Contribution | teams of four students (group assessment) | 10 | 01 |
Melbourne, 2018, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorStephen Singaraju
Class requirements
WorkShopWeek: 10 - 22
One 2.0 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Three 30 min multiple choice quizzes (Theory & Case Studies) | three online quizzes (individual assessment) | 15 | 01 |
| One 2,000-2,500-word group essay | teams of four students (group assessment). 500-750 words per student. | 25 | 01 |
| One 2-hour final examination | 2 hour examination (individual assessment). This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research and Discipline-specific knowledge and skills | 50 | 01, 02, 03, 04, 05 |
| Group Twitter Contribution | teams of four students (group assessment) | 10 | 01 |
Mildura, 2018, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorStephen Singaraju
Class requirements
WorkShopWeek: 10 - 22
One 2.0 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Three 30 min multiple choice quizzes (Theory & Case Studies) | three online quizzes (individual assessment) | 15 | 01 |
| One 2,000-2,500-word group essay | teams of four students (group assessment). 500-750 words per student. | 25 | 01 |
| One 2-hour final examination | 2 hour examination (individual assessment). This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research and Discipline-specific knowledge and skills | 50 | 01, 02, 03, 04, 05 |
| Group Twitter Contribution | teams of four students (group assessment) | 10 | 01 |
Shepparton, 2018, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorStephen Singaraju
Class requirements
WorkShopWeek: 10 - 22
One 2.0 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Three 30 min multiple choice quizzes (Theory & Case Studies) | three online quizzes (individual assessment) | 15 | 01 |
| One 2,000-2,500-word group essay | teams of four students (group assessment). 500-750 words per student. | 25 | 01 |
| One 2-hour final examination | 2 hour examination (individual assessment). This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research and Discipline-specific knowledge and skills | 50 | 01, 02, 03, 04, 05 |
| Group Twitter Contribution | teams of four students (group assessment) | 10 | 01 |
Sydney, 2018, Study Period 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorStephen Singaraju
Class requirements
WorkShopWeek: 31 - 42
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Three 30 min multiple choice quizzes (Theory & Case Studies) | three online quizzes (individual assessment) | 15 | 01 |
| One 2,000-2,500-word group essay | teams of four students (group assessment). 500-750 words per student. | 25 | 01 |
| One 2-hour final examination | 2 hour examination (individual assessment). This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research and Discipline-specific knowledge and skills | 50 | 01, 02, 03, 04, 05 |
| Group Twitter Contribution | teams of four students (group assessment) | 10 | 01 |
Vietnam, 2018, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorStephen Singaraju
Class requirements
WorkShopWeek: 10 - 22
One 2.0 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Three 30 min multiple choice quizzes (Theory & Case Studies) | three online quizzes (individual assessment) | 15 | 01 |
| One 2,000-2,500-word group essay | teams of four students (group assessment). 500-750 words per student. | 25 | 01 |
| One 2-hour final examination | 2 hour examination (individual assessment). This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research and Discipline-specific knowledge and skills | 50 | 01, 02, 03, 04, 05 |
| Group Twitter Contribution | teams of four students (group assessment) | 10 | 01 |