INTERNATIONAL MARKETING

MKT3IMK

2017

Credit points: 15

Subject outline

In this subject you will focus on the nature of the international marketplace and the problems and decisions facing managers of international marketing. The subject is comprehensive and practical, covering the marketing of goods and services across national boundaries as well as within different national markets. The major topic areas you will cover include the international marketing imperative, analysis of foreign environments, development of international marketing strategies, and the implementation of marketing programs across and within different nations. Part of the subject will be delivered in blended mode.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorAndrew Gilmore

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Graduate capabilities & intended learning outcomes

01. Appraise the nature and imperatives of international marketing from an Australian internationalising businesses perspective

Activities:
Seminar
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

02. Examine and apply the concepts of globalisation and multi-nationalisation strategies in the context of international marketing and international marketing management

Activities:
Seminar
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

03. Identify and analyse international marketing opportunities across a variety of country/market and business/organisational contexts

Activities:
Seminar
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

04. Recommend appropriate strategic directions that exploit both identified international marketing opportunities and the capabilities of organisations

Activities:
Seminar
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

05. Recommend coherent international marketing strategies and programs for an organisation to achieve its desired strategic directions within international market(s)

Activities:
Seminar
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

Subject options

Select to view your study options…

Start date between: and    Key dates

Bendigo, 2017, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAndrew Gilmore

Class requirements

Seminar Week: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
mid-semester test (1 hour)10 01, 02, 03, 04, 05
one 2- hour final examination50 01, 02, 03, 04, 05
one group assignment (3-4 students)1000-words per student30 01, 02, 03, 04, 05
one group 20-minute seminar presentation and participationbroadly equivalent to 500 words10 01, 02, 03, 04, 05

France, 2017, Week 02-13, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAndrew Gilmore

Class requirements

Lecture Week: 02 - 13
One 2.0 hours lecture other recurrence on weekdays during the day from week 02 to week 13 and delivered via distance education.

Assessments

Assessment elementComments% ILO*
mid-semester test (1 hour)10 01, 02, 03, 04, 05
one 2- hour final examination50 01, 02, 03, 04, 05
one group assignment (3-4 students)1000-words per student30 01, 02, 03, 04, 05
one group 20-minute seminar presentation and participationbroadly equivalent to 500 words10 01, 02, 03, 04, 05

Melbourne, 2017, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAndrew Gilmore

Class requirements

Seminar Week: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
mid-semester test (1 hour)10 01, 02, 03, 04, 05
one 2- hour final examination50 01, 02, 03, 04, 05
one group assignment (3-4 students)1000-words per student30 01, 02, 03, 04, 05
one group 20-minute seminar presentation and participationbroadly equivalent to 500 words10 01, 02, 03, 04, 05

Melbourne, 2017, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAndrew Gilmore

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
mid-semester test (1 hour)10 01, 02, 03, 04, 05
one 2- hour final examination50 01, 02, 03, 04, 05
one group assignment (3-4 students)1000-words per student30 01, 02, 03, 04, 05
one group 20-minute seminar presentation and participationbroadly equivalent to 500 words10 01, 02, 03, 04, 05

Sydney, 2017, Study Period 3, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAndrew Gilmore

Class requirements

Seminar Week: 46
One 3.0 hours seminar per week on weekdays during the day in week 46 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
mid-semester test (1 hour)10 01, 02, 03, 04, 05
one 2- hour final examination50 01, 02, 03, 04, 05
one group assignment (3-4 students)1000-words per student30 01, 02, 03, 04, 05
one group 20-minute seminar presentation and participationbroadly equivalent to 500 words10 01, 02, 03, 04, 05

Sydney, 2017, Study Period 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAndrew Gilmore

Class requirements

Lecture Week: 31 - 42
One 3.0 hours lecture per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
mid-semester test (1 hour)10 01, 02, 03, 04, 05
one 2- hour final examination50 01, 02, 03, 04, 05
one group assignment (3-4 students)1000-words per student30 01, 02, 03, 04, 05
one group 20-minute seminar presentation and participationbroadly equivalent to 500 words10 01, 02, 03, 04, 05

Vietnam, 2017, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAndrew Gilmore

Class requirements

Seminar Week: 31 - 43
One 3.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
mid-semester test (1 hour)10 01, 02, 03, 04, 05
one 2- hour final examination50 01, 02, 03, 04, 05
one group assignment (3-4 students)1000-words per student30 01, 02, 03, 04, 05
one group 20-minute seminar presentation and participationbroadly equivalent to 500 words10 01, 02, 03, 04, 05