stc3sac stratcom agency 1
STRATEGIC COMMUNICATION AGENCY C
STC3SAC
2015
Credit points: 15
Subject outline
This subject provides students with the opportunity to develop skills in strategic communications within an internal consultancy based at La Trobe University. Students are introduced to real work pressures over two semesters in this and the second semester extension of this subject STC3SAA and STC3SAB by undertaking innovative projects for external clients. Students will apply skills and understanding they have developed over the past two years. It will work in combination with the already very successful Professional Internship Program allowing students to move into the workforce in a planned and considered manner. It will also engage the industry in a number of significant ways. Strategic Communication Agency C addresses La Trobe#s Innovation and Entrepreneurship Essential. Innovation and Entrepreneurship requires students to use their creativity to generate new ideas, understand and solve complex problems for clients and adapt and thrive in a fast-changing world.
SchoolSchool of Humanities & Social Sciences
Credit points15
Subject Co-ordinatorKevin Brianton
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites STC1ISC, STC1WSC or JRN1WFM, STC2SCP, STC2SCR
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Graduate capabilities & intended learning outcomes
01. Appication of ethical practice.
- Activities:
- Treatment of all parties to plans in an appropriate manner.
- Related graduate capabilities and elements:
- Teamwork(Teamwork)
- Critical Thinking(Critical Thinking)
- Writing(Writing)
- Speaking(Speaking)
- Creative Problem-solving(Creative Problem-solving)
- Inquiry/ Research(Inquiry/ Research)
02. Develop costing plans appropriate to client resources
- Activities:
- Researching and estimating and working within budgetary limitations of clients. Developing basic knowledge of financial management of client accounts.
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
- Creative Problem-solving(Creative Problem-solving)
03. Developing and gathering existing reseach to inform client options. research
- Activities:
- Providing a summary of options based on existing research
- Related graduate capabilities and elements:
- Speaking(Speaking)
- Writing(Writing)
- Creative Problem-solving(Creative Problem-solving)
04. Marketing a consultancy
- Activities:
- Servicing and developing client relationships
- Related graduate capabilities and elements:
- Speaking(Speaking)
- Critical Thinking(Critical Thinking)
- Inquiry/ Research(Inquiry/ Research)
- Teamwork(Teamwork)
- Writing(Writing)
- Creative Problem-solving(Creative Problem-solving)
05. Write a communications plan and evaluate its effectiveness.
- Activities:
- Implement and evaluate a communications plan for a client.
- Related graduate capabilities and elements:
- Writing(Writing)
- Critical Thinking(Critical Thinking)
Subject options
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Bendigo, 2015, Summer, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorKevin Brianton
Class requirements
SeminarWeek: 45
One 4.0 hours seminar per week on weekdays during the day in week 45 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Implement and evaluate communications plan (2000 words equivalent) | 50 | 02, 04 | |
| Presenting verbal and visual presentation to clients in teams. | 25 | 01, 03, 04 | |
| Providing Written Client brief on client interest. 1500 words | 25 | 01, 02, 03, 04, 05 |
Melbourne, 2015, Summer, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorKevin Brianton
Class requirements
SeminarWeek: 45
One 4.0 hours seminar per week during the day in week 45 and delivered via blended.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Implement and evaluate communications plan (2000 words equivalent) | 50 | 02, 04 | |
| Presenting verbal and visual presentation to clients in teams. | 25 | 01, 03, 04 | |
| Providing Written Client brief on client interest. 1500 words | 25 | 01, 02, 03, 04, 05 |