STRATEGIC COMMUNICATION AGENCY C

STC3SAC

2015

Credit points: 15

Subject outline

This subject provides students with the opportunity to develop skills in strategic communications within an internal consultancy based at La Trobe University. Students are introduced to real work pressures over two semesters in this and the second semester extension of this subject STC3SAA and STC3SAB by undertaking innovative projects for external clients. Students will apply skills and understanding they have developed over the past two years. It will work in combination with the already very successful Professional Internship Program allowing students to move into the workforce in a planned and considered manner. It will also engage the industry in a number of significant ways. Strategic Communication Agency C addresses La Trobe#s Innovation and Entrepreneurship Essential. Innovation and Entrepreneurship requires students to use their creativity to generate new ideas, understand and solve complex problems for clients and adapt and thrive in a fast-changing world.

School: School of Humanities & Social Sciences

Credit points: 15

Subject Co-ordinator: Kevin Brianton

Available to Study Abroad Students: Yes

Subject year level: Year Level 3 - UG

Exchange Students: Yes

Subject particulars

Subject rules

Prerequisites: STC1ISC, STC1WSC or JRN1WFM, STC2SCP, STC2SCR

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Special conditions: N/A

Graduate capabilities & intended learning outcomes

01. Appication of ethical practice.

Activities:: Treatment of all parties to plans in an appropriate manner.
Related graduate capabilities and elements:: Teamwork(Teamwork); Critical Thinking(Critical Thinking); Writing(Writing); Speaking(Speaking); Creative Problem-solving(Creative Problem-solving); Inquiry/ Research(Inquiry/ Research)

02. Develop costing plans appropriate to client resources

Activities:: Researching and estimating and working within budgetary limitations of clients. Developing basic knowledge of financial management of client accounts.
Related graduate capabilities and elements:: Critical Thinking(Critical Thinking); Creative Problem-solving(Creative Problem-solving)

03. Developing and gathering existing reseach to inform client options. research

Activities:: Providing a summary of options based on existing research
Related graduate capabilities and elements:: Speaking(Speaking); Writing(Writing); Creative Problem-solving(Creative Problem-solving)

04. Marketing a consultancy

Activities:: Servicing and developing client relationships
Related graduate capabilities and elements:: Speaking(Speaking); Critical Thinking(Critical Thinking); Inquiry/ Research(Inquiry/ Research); Teamwork(Teamwork); Writing(Writing); Creative Problem-solving(Creative Problem-solving)

05. Write a communications plan and evaluate its effectiveness.

Activities:: Implement and evaluate a communications plan for a client.
Related graduate capabilities and elements:: Writing(Writing); Critical Thinking(Critical Thinking)

Bendigo, 2015, Summer, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information:

Subject Instance Co-ordinator: Kevin Brianton

Class requirements

SeminarWeek: 45
One 4.0 hours seminar per week on weekdays during the day in week 45 and delivered via face-to-face.

Assessments

Assessment element	%	ILO*
Implement and evaluate communications plan (2000 words equivalent)	50	02, 04
Presenting verbal and visual presentation to clients in teams.	25	01, 03, 04
Providing Written Client brief on client interest. 1500 words	25	01, 02, 03, 04, 05

Melbourne, 2015, Summer, Day