BUA5MKG
MARKETING
BUA5MKG
2018
Credit points: 15
Subject outline
You will be provided with an introduction to the theory and practice of marketing from a critical marketing management perspective. Particular emphasis is placed on understanding the marketing concept and the associated strategic and tactical frameworks that give rise to marketing plans. The learning experience embedded in the curriculum is designed to develop both the communicative competence and critical professionalism skills of participants, with a view to building a foundation for future self directed learning and professional development in marketing practice.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorNicholas Shipley
Available to Study Abroad StudentsYes
Subject year levelYear Level 5 - Masters
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites Students must be enrolled in LMMBA or HZMBHA or LMMBAH or LMMBAA or LZFABA to do this subject.
Co-requisitesN/A
Incompatible subjects BUO5MKG
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
Resource Type | Title | Resource Requirement | Author and Year | Publisher |
---|---|---|---|---|
Readings | Marketing Management 15th ed. | Prescribed | Phillip Kotler and Kevin Keller, 2014 | Pearson Education |
Graduate capabilities & intended learning outcomes
01. Apply ethical and sustainable reasoning, standards or codes of practice relevant to the discipline and make decisions that are informed by social and cultural understanding
- Activities:
- Assessment tasks (marketing plan, presentation and essay) constructed in such a way to enable to candidates to demonstrate ethical and sustainable reasoning.
- Related graduate capabilities and elements:
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
02. Communicate effectively through professional oral presentations appropriate to varied contexts and audiences
- Activities:
- Assessment task - oral presentation
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Literacies and Communication Skills(Writing,Speaking)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
03. Communicate effectively through written tasks appropriate to varied contexts and audiences
- Activities:
- Assessment tasks (marketing plan, presentation and essay) constructed in such a way as to enable candidates to develop the requisite competences and skills.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Literacies and Communication Skills(Writing,Speaking)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
04. Demonstrate effective team skills in order to contribute appropriately to the production of a group output
- Activities:
- Assessment items (marketing plan and oral presentations) provide the opportunity to critically evaluate these techniques by working as a team
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Literacies and Communication Skills(Writing,Speaking)
05. Identify, research and critically analyse information relevant to an organizational problem or issue, be able to synthesise that information in order to evaluate potential solutions, develop programs and make recommendations or otherwise effectively address the problem or issue
- Activities:
- Assessment tasks (marketing plan, essay and test) constructed in such a way as to enable candidates to develop the requisite skills and expertise.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Literacies and Communication Skills(Writing,Speaking)
06. Integrate and apply marketing theory and skills to practical situations
- Activities:
- Lectures, discussion and readings cover key concepts and theoretical frameworks. Assessment items provide the opportunity to critically engage with issues relating to their operationalisation in terms of marketing practice.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Literacies and Communication Skills(Writing,Speaking)
Subject options
Select to view your study options…
City Campus, 2018, Semester 1, Night
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorNicholas Shipley
Class requirements
Lecture/SeminarWeek: 10 - 22
One 3.0 hours lecture/seminar per week on weekdays at night from week 10 to week 22 and delivered via face-to-face.
"Please MBA Student Information LMS Page for days and times."
Assessments
Assessment element | Comments | % | ILO* |
---|---|---|---|
Individual formative assessment -Part A (2000 word written, 30%); Part B (10 min presentation, 10%) | (2000 words written, 10 min presentation 500 words equivalent) | 40 | 01, 02, 04, 05, 06 |
One Marketing plan, group assignment, 1500 words per student | 30 | 01, 02, 03, 05, 06 | |
One Case study, individual assignment, 2000 words | 30 | 01, 03, 04, 05, 06 |
Shepparton, 2018, Week 37-43, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorNicholas Shipley
Class requirements
Block ModeWeek: 37 - 43
Five 8.0 hours block mode per study period on any day including weekend during the day from week 37 to week 43 and delivered via face-to-face.
"Please refer to the MBA Student Information LMS Page for dates and times."
Assessments
Assessment element | Comments | % | ILO* |
---|---|---|---|
Individual formative assessment -Part A (2000 word written, 30%); Part B (10 min presentation, 10%) | (2000 words written, 10 min presentation 500 words equivalent) | 40 | 01, 02, 04, 05, 06 |
One Marketing plan, group assignment, 1500 words per student | 30 | 01, 02, 03, 05, 06 | |
One Case study, individual assignment, 2000 words | 30 | 01, 03, 04, 05, 06 |