mgt2sme sport media
SPORT MEDIA
MGT2SME
2014
Credit points: 15
Subject outline
This subject examines the historical development of the relationship between sport and the media: the commercial relationship between the two, government regulation, the production of sport media tests and crisis media management. Students will an understanding of the nature of the sport media nexus, develop the skills to manage the media promotion and coverage of sport organisations, and receive a comprehensive introduction to the relationship between sport and the media within a sport management context.
FacultyFaculty of Business, Economics and Law
Credit points15
Subject Co-ordinatorAnthony Kerr
Available to Study Abroad StudentsYes
Subject year levelYear Level 2 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Sport and the Media: Managing the Nexus, | Prescribed | Nicholson, M., | BUTTERWORTH-HEINEMANN, 2007 |
Subject options
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Bendigo, 2014, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAnthony Kerr
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 11 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 3,000-word portfolio | Portfolio to include a media release, fact sheet, media advisory, media plan and media guide. | 50 |
| one 500-word written assignment | 10 | |
| online exercises | 40 |
Melbourne, 2014, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAnthony Kerr
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 11 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 3,000-word portfolio | Portfolio to include a media release, fact sheet, media advisory, media plan and media guide. | 50 |
| one 500-word written assignment | 10 | |
| online exercises | 40 |