MKT1MDP
MARKETING: STAND AND DELIVER
MKT1MDP
2018
Credit points: 15
Subject outline
Marketing: Stand and Deliver is an introductory subject to marketing principles and practice as applied to mainly fast-moving consumer goods. A key focus of this subject will be development of communication and presentation skills that are integral to the marketing profession and success in business. Through the integration of these skills within the subject, you will develop transferable skills that will used throughout your business career to engage with a range of stakeholders. Topics will cover the marketing concept, the marketing environment, buying behaviour in consumer and organisational markets, customer segmentation, targeting and positioning, developing the Marketing Mix, and the implementation and control of marketing programs. This subject provides a sound foundation for future marketing subjects, advanced skill-development and your career.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorElaine Plant
Available to Study Abroad StudentsYes
Subject year levelYear Level 1 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjects THS1LTM, MKT1FMK, MKT2MPP
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Marketing Principles, Asia Pacific Edition | Prescribed | Pride, William M., et al. 2014 ISBN 9780170254793 | 2ND ASIA PACIFIC ED, CENGAGE LEARNING, SOUTH MELBOURNE. |
Graduate capabilities & intended learning outcomes
01. Apply the philosophy of marketing to basic business decisions in individual and group settings
- Activities:
- Individual and group reports Examination
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
02. Demonstrate (individually and in groups) how the business environment impacts on the application of key marketing theories
- Activities:
- Individual and group reports Examination
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
03. Apply key marketing principles to a given market situation in individual and group settings
- Activities:
- Individual and group reports Examination
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
04. Demonstrate the integration of basic marketing theories and make realistic recommendations in a given market situation
- Activities:
- Individual and group reports Examination
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
05. Present an argument (orally or in writing) that is suitable for a set marketing audience supported by research, marketing theory and thorough referencing
- Activities:
- Individual and group reports Oral presentations Examination
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Literacies and Communication Skills(Writing,Speaking)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
Subject options
Select to view your study options…
Albury-Wodonga, 2018, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
Problem Based LearningWeek: 31 - 43
One 2.0 hours problem based learning per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."
LectureWeek: 31 - 43
One 1.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"This optional class is in addition to regular classes and is designed as a general revision session."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2-hour final examination | 40 | 01, 02, 03, 04, 05 | |
| Individual oral presentation | equivalent to 1,500-words per student. This assessment will report on the Graduate Capability of Speaking. | 30 | 02, 05 |
| Individual test | equivalent to 500-words. | 15 | 03 |
| Team oral presentation | equivalent to 500-words per student (5 minutes per student). | 15 | 05 |
Bendigo, 2018, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
Problem Based LearningWeek: 31 - 43
One 2.0 hours problem based learning per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."
LectureWeek: 31 - 43
One 1.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"This optional class is in addition to regular classes and is designed as a general revision session."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2-hour final examination | 40 | 01, 02, 03, 04, 05 | |
| Individual oral presentation | equivalent to 1,500-words per student. This assessment will report on the Graduate Capability of Speaking. | 30 | 02, 05 |
| Individual test | equivalent to 500-words. | 15 | 03 |
| Team oral presentation | equivalent to 500-words per student (5 minutes per student). | 15 | 05 |
China, 2018, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
Problem Based LearningWeek: 31 - 43
One 2.0 hours problem based learning per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2-hour final examination | 40 | 01, 02, 03, 04, 05 | |
| Individual oral presentation | equivalent to 1,500-words per student. This assessment will report on the Graduate Capability of Speaking. | 30 | 02, 05 |
| Individual test | equivalent to 500-words. | 15 | 03 |
| Team oral presentation | equivalent to 500-words per student (5 minutes per student). | 15 | 05 |
China, 2018, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
Problem Based LearningWeek: 10 - 22
One 2.0 hours problem based learning per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2-hour final examination | 40 | 01, 02, 03, 04, 05 | |
| Individual oral presentation | equivalent to 1,500-words per student. This assessment will report on the Graduate Capability of Speaking. | 30 | 02, 05 |
| Individual test | equivalent to 500-words. | 15 | 03 |
| Team oral presentation | equivalent to 500-words per student (5 minutes per student). | 15 | 05 |
China, 2018, Week 08-23, Blended
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
Problem Based LearningWeek: 08 - 23
One 2.0 hours problem based learning per week on weekdays during the day from week 08 to week 23 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2-hour final examination | 40 | 01, 02, 03, 04, 05 | |
| Individual oral presentation | equivalent to 1,500-words per student. This assessment will report on the Graduate Capability of Speaking. | 30 | 02, 05 |
| Individual test | equivalent to 500-words. | 15 | 03 |
| Team oral presentation | equivalent to 500-words per student (5 minutes per student). | 15 | 05 |
Melbourne, 2018, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
Problem Based LearningWeek: 31 - 43
One 2.0 hours problem based learning per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."
LectureWeek: 31 - 43
One 1.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"This optional class is in addition to regular classes and is designed as a general revision session."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2-hour final examination | 40 | 01, 02, 03, 04, 05 | |
| Individual oral presentation | equivalent to 1,500-words per student. This assessment will report on the Graduate Capability of Speaking. | 30 | 02, 05 |
| Individual test | equivalent to 500-words. | 15 | 03 |
| Team oral presentation | equivalent to 500-words per student (5 minutes per student). | 15 | 05 |
Melbourne, 2018, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
Problem Based LearningWeek: 10 - 22
One 2.0 hours problem based learning per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."
LectureWeek: 10 - 22
One 1.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"This optional class is in addition to regular classes and is designed as a general revision session."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2-hour final examination | 40 | 01, 02, 03, 04, 05 | |
| Individual oral presentation | equivalent to 1,500-words per student. This assessment will report on the Graduate Capability of Speaking. | 30 | 02, 05 |
| Individual test | equivalent to 500-words. | 15 | 03 |
| Team oral presentation | equivalent to 500-words per student (5 minutes per student). | 15 | 05 |
Mildura, 2018, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
Problem Based LearningWeek: 31 - 43
One 2.0 hours problem based learning per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."
LectureWeek: 31 - 43
One 1.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"This optional class is in addition to regular classes and is designed as a general revision session."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2-hour final examination | 40 | 01, 02, 03, 04, 05 | |
| Individual oral presentation | equivalent to 1,500-words per student. This assessment will report on the Graduate Capability of Speaking. | 30 | 02, 05 |
| Individual test | equivalent to 500-words. | 15 | 03 |
| Team oral presentation | equivalent to 500-words per student (5 minutes per student). | 15 | 05 |
Shepparton, 2018, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
Problem Based LearningWeek: 31 - 43
One 2.0 hours problem based learning per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."
LectureWeek: 31 - 43
One 1.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"This optional class is in addition to regular classes and is designed as a general revision session."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2-hour final examination | 40 | 01, 02, 03, 04, 05 | |
| Individual oral presentation | equivalent to 1,500-words per student. This assessment will report on the Graduate Capability of Speaking. | 30 | 02, 05 |
| Individual test | equivalent to 500-words. | 15 | 03 |
| Team oral presentation | equivalent to 500-words per student (5 minutes per student). | 15 | 05 |
Sydney, 2018, Study Period 3, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
Problem Based Learning
One 2.0 hours problem based learning per week on weekdays during the day and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2-hour final examination | 40 | 01, 02, 03, 04, 05 | |
| Individual oral presentation | equivalent to 1,500-words per student. This assessment will report on the Graduate Capability of Speaking. | 30 | 02, 05 |
| Individual test | equivalent to 500-words. | 15 | 03 |
| Team oral presentation | equivalent to 500-words per student (5 minutes per student). | 15 | 05 |
Sydney, 2018, Study Period 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
Problem Based LearningWeek: 31 - 42
One 2.0 hours problem based learning per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2-hour final examination | 40 | 01, 02, 03, 04, 05 | |
| Individual oral presentation | equivalent to 1,500-words per student. This assessment will report on the Graduate Capability of Speaking. | 30 | 02, 05 |
| Individual test | equivalent to 500-words. | 15 | 03 |
| Team oral presentation | equivalent to 500-words per student (5 minutes per student). | 15 | 05 |
Sydney, 2018, Study Period 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
Problem Based LearningWeek: 10 - 22
One 2.0 hours problem based learning per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2-hour final examination | 40 | 01, 02, 03, 04, 05 | |
| Individual oral presentation | equivalent to 1,500-words per student. This assessment will report on the Graduate Capability of Speaking. | 30 | 02, 05 |
| Individual test | equivalent to 500-words. | 15 | 03 |
| Team oral presentation | equivalent to 500-words per student (5 minutes per student). | 15 | 05 |
Vietnam, 2018, Semester 2, Blended
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
Problem Based LearningWeek: 31 - 43
One 2.0 hours problem based learning per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2-hour final examination | 40 | 01, 02, 03, 04, 05 | |
| Individual oral presentation | equivalent to 1,500-words per student. This assessment will report on the Graduate Capability of Speaking. | 30 | 02, 05 |
| Individual test | equivalent to 500-words. | 15 | 03 |
| Team oral presentation | equivalent to 500-words per student (5 minutes per student). | 15 | 05 |
Vietnam, 2018, Semester 1, Blended
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
Problem Based LearningWeek: 10 - 22
One 2.0 hours problem based learning per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2-hour final examination | 40 | 01, 02, 03, 04, 05 | |
| Individual oral presentation | equivalent to 1,500-words per student. This assessment will report on the Graduate Capability of Speaking. | 30 | 02, 05 |
| Individual test | equivalent to 500-words. | 15 | 03 |
| Team oral presentation | equivalent to 500-words per student (5 minutes per student). | 15 | 05 |