ths3dmm destination marketing
DESTINATION MARKETING AND MANAGEMENT
THS3DMM
2014
Credit points: 15
Subject outline
This subject examines the marketing of tourism destinations at supra-national, national, state, regional and local/city levels. It will cover a variety of topics such as destination image, destination choice, promotion, destination competitiveness, the role of Destination Marketing Organisations (DMOs), the role of partnerships and alliances to sell the destination, target marketing and destination positioning, delivering the destination experience, sustainable tourism destination development, among others. The subjetc will emphasise the link between destination marketing and strategic planning for development.
FacultyFaculty of Business, Economics and Law
Credit points15
Subject Co-ordinatorPaul Willard
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites THS1ITH or MKT1MDP or BUS1BUF
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | The Competitive Destination: A Sustainable Tourism Perspective. | Recommended | Ritchie, B. & Crouch, G. (2003) | CABI PUBLISHING. |
Subject options
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Bendigo, 2014, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPaul Willard
Class requirements
TutorialWeek: 32 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 32 to week 43 and delivered via face-to-face.
LectureWeek: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 1000-word assignment | 20 | |
| one 2-hour final examination | 30 | |
| one group final report | 1,500-words per student | 40 |
| tutorial participation and activities | equivalent of 500-words | 10 |
Melbourne, 2014, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPaul Willard
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
TutorialWeek: 31 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 1000-word assignment | 20 | |
| one 2-hour final examination | 30 | |
| one group final report | 1,500-words per student | 40 |
| tutorial participation and activities | equivalent of 500-words | 10 |
Other Site, 2014, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPaul Willard
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 1000-word assignment | 20 | |
| one 2-hour final examination | 30 | |
| one group final report | 1,500-words per student | 40 |
| tutorial participation and activities | equivalent of 500-words | 10 |