buo5mkg applied marketing
APPLIED MARKETING
BUO5MKG
2020
Credit points: 15
Subject outline
You will be provided with an introduction to the theory and practice of marketing from a critical marketing management perspective. Particular emphasis is placed on understanding the marketing concept and the associated strategic and tactical frameworks that give rise to marketing plans. The learning experience embedded in the curriculum is designed to develop both the professional marketing communication and critical thinking skills required to build a foundation for you to evaluate future marketing strategies.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorRachel Fuller
Available to Study Abroad/Exchange StudentsNo
Subject year levelYear Level 5 - Masters
Available as ElectiveNo
Learning ActivitiesN/A
Capstone subjectNo
Subject particulars
Subject rules
Prerequisites Students must be enrolled in LMMBAO, LMMBA or LMMBAA
Co-requisitesN/A
Incompatible subjectsBUA5MKG
Equivalent subjectsBUA5MKG
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Learning resources
Marketing Management. Global Ed.
Resource TypeBook
Resource RequirementRecommended
AuthorPhillip Kotler and Kevin Keller
Year2015
Edition/VolumeN/A
PublisherPearson Education
ISBN978-0-13-385646-0
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
Select to view your study options…
On-Line, 2020, Online study period 1, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorRachel Fuller
Class requirements
SeminarWeek: 2 - 8
One 3.00 hours seminar per week on weekdays during the day from week 2 to week 8 and delivered via online.
Additional Information Access via subject website; additional online facilitated discussions will also occur for this subject. Please refer to subject learning guide.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Individual presentations and progress reports.(3500 words) 3,000 words written progress report 30% of total 10 min video presentation (500 words equivalent) 10% of total | N/A | N/A | No | 40 | SILO1, SILO4 |
GAP ANALYSIS group assignment. (750-1000 words per student) Details on LMS: 1000 words per student (group of three /four unless otherwise agreed) | N/A | N/A | No | 30 | SILO2 |
Case Study (2000 words) Details on LMS: 2000 words | N/A | N/A | No | 30 | SILO1, SILO3 |
On-Line, 2020, Online study period 3, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorRachel Fuller
Class requirements
SeminarWeek: 18 - 24
One 3.00 hours seminar per week on weekdays during the day from week 18 to week 24 and delivered via online.
Additional Information Access via subject website; additional online facilitated discussions will also occur for this subject. Please refer to subject learning guide.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Individual presentations and progress reports.(3500 words) 3,000 words written progress report 30% of total 10 min video presentation (500 words equivalent) 10% of total | N/A | N/A | No | 40 | SILO1, SILO4 |
GAP ANALYSIS group assignment. (750-1000 words per student) Details on LMS: 1000 words per student (group of three /four unless otherwise agreed) | N/A | N/A | No | 30 | SILO2 |
Case Study (2000 words) Details on LMS: 2000 words | N/A | N/A | No | 30 | SILO1, SILO3 |
On-Line, 2020, Online study period 6, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorRachel Fuller
Class requirements
SeminarWeek: 44 - 50
One 3.00 hours seminar per week on weekdays during the day from week 44 to week 50 and delivered via online.
Additional Information Access via subject website; additional online facilitated discussions will also occur for this subject. Please refer to subject learning guide.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Individual presentations and progress reports.(3500 words) 3,000 words written progress report 30% of total 10 min video presentation (500 words equivalent) 10% of total | N/A | N/A | No | 40 | SILO1, SILO4 |
GAP ANALYSIS group assignment. (750-1000 words per student) Details on LMS: 1000 words per student (group of three /four unless otherwise agreed) | N/A | N/A | No | 30 | SILO2 |
Case Study (2000 words) Details on LMS: 2000 words | N/A | N/A | No | 30 | SILO1, SILO3 |