APPLIED MARKETING

BUO5MKG

2020

Credit points: 15

Subject outline

You will be provided with an introduction to the theory and practice of marketing from a critical marketing management perspective. Particular emphasis is placed on understanding the marketing concept and the associated strategic and tactical frameworks that give rise to marketing plans. The learning experience embedded in the curriculum is designed to develop both the professional marketing communication and critical thinking skills required to build a foundation for you to evaluate future marketing strategies.

School: La Trobe Business School (Pre 2022)

Credit points: 15

Subject Co-ordinator: Rachel Fuller

Available to Study Abroad/Exchange Students: No

Subject year level: Year Level 5 - Masters

Exchange Students: No

Available as Elective: No

Learning Activities: N/A

Capstone subject: No

Subject particulars

Subject rules

Prerequisites: Students must be enrolled in LMMBAO, LMMBA or LMMBAA

Co-requisites: N/A

Incompatible subjects: BUA5MKG

Equivalent subjects: BUA5MKG

Quota Management Strategy: N/A

Quota-conditions or rules: N/A

Special conditions: N/A

Minimum credit point requirement: N/A

Assumed knowledge: N/A

Learning resources

Marketing Management. Global Ed.

Resource Type: Book

Resource Requirement: Recommended

Author: Phillip Kotler and Kevin Keller

Year: 2015

Edition/Volume: N/A

Publisher: Pearson Education

ISBN: 978-0-13-385646-0

Chapter/article title: N/A

Chapter/issue: N/A

URL: N/A

Other description: N/A

Source location: N/A

Career Ready

Career-focused: No

Work-based learning: No

Self sourced or Uni sourced: N/A

Entire subject or partial subject: N/A

Total hours/days required: N/A

Location of WBL activity (region): N/A

WBL addtional requirements: N/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing

DISCIPLINE KNOWLEDGE AND SKILLS

INQUIRY AND ANALYSIS - Creativity and Innovation

INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving

INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

Intended Learning Outcomes

01. Critically analyse the role of marketing and apply theoretical concepts to relevant marketing strategies and tactics in different industry and organizational contexts.

02. Conduct evidence based research to inform the integration and application of contemporary marketing theory and skills to a practical situation.

03. Identify, and critically analyse information relevant to an organizational problem or issues, be able to synthesise that information in order to evaluate potential solutions, develop programs and make recommendations.

04. Interpret and transmit knowledge in teams in order to communicate marketing solutions

On-Line, 2020, Online study period 1, Online

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Rachel Fuller

Class requirements

SeminarWeek: 2 - 8
One 3.00 hours seminar per week on weekdays during the day from week 2 to week 8 and delivered via online.
Additional Information Access via subject website; additional online facilitated discussions will also occur for this subject. Please refer to subject learning guide.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Individual presentations and progress reports.(3500 words)3,000 words written progress report 30% of total10 min video presentation (500 words equivalent) 10% of total	N/A	N/A	N/A	No	40	SILO1, SILO4
GAP ANALYSIS group assignment. (750-1000 words per student)Details on LMS: 1000 words per student (group of three /four unless otherwise agreed)	N/A	N/A	N/A	No	30	SILO2
Case Study (2000 words)Details on LMS: 2000 words	N/A	N/A	N/A	No	30	SILO1, SILO3

On-Line, 2020, Online study period 3, Online

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Rachel Fuller

Class requirements

SeminarWeek: 18 - 24
One 3.00 hours seminar per week on weekdays during the day from week 18 to week 24 and delivered via online.
Additional Information Access via subject website; additional online facilitated discussions will also occur for this subject. Please refer to subject learning guide.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Individual presentations and progress reports.(3500 words)3,000 words written progress report 30% of total10 min video presentation (500 words equivalent) 10% of total	N/A	N/A	N/A	No	40	SILO1, SILO4
GAP ANALYSIS group assignment. (750-1000 words per student)Details on LMS: 1000 words per student (group of three /four unless otherwise agreed)	N/A	N/A	N/A	No	30	SILO2
Case Study (2000 words)Details on LMS: 2000 words	N/A	N/A	N/A	No	30	SILO1, SILO3

On-Line, 2020, Online study period 6 , Online

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information: N/A

Subject Instance Co-ordinator: Rachel Fuller

Class requirements

SeminarWeek: 44 - 50
One 3.00 hours seminar per week on weekdays during the day from week 44 to week 50 and delivered via online.
Additional Information Access via subject website; additional online facilitated discussions will also occur for this subject. Please refer to subject learning guide.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Individual presentations and progress reports.(3500 words)3,000 words written progress report 30% of total10 min video presentation (500 words equivalent) 10% of total	N/A	N/A	N/A	No	40	SILO1, SILO4
GAP ANALYSIS group assignment. (750-1000 words per student)Details on LMS: 1000 words per student (group of three /four unless otherwise agreed)	N/A	N/A	N/A	No	30	SILO2
Case Study (2000 words)Details on LMS: 2000 words	N/A	N/A	N/A	No	30	SILO1, SILO3