Credit points: 15

Subject outline

In this subject we will provide a critical examination of the working life of journalists, with particular reference to the way that journalism as a profession is evolving. Lectures from some of Australian's best known journalists and foreign correspondents working here discussing their careers and their views on the media, both local and global are featured. Themes to be explored will include: what attracts people to journalism as a profession? What qualities make for a successful journalist? What qualifications or experiences are really crucial for making the grade? How do journalists see their own role as agents of change, or of fulfilling traditional values of the 'Fourth Estate' such as the public's right to know?. How does journalism practice vary in different parts of the world? And how significant are the apparent diversities developing in the media when it comes to being able to provide a broad range of viewpoints to audiences?

SchoolSchool of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorAndrea Carson

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Must be enrolled in Master of Strategic Communication, Graduate Certificate in Strategic Communication or Graduate Diploma in Strategic Communication or Master of Communication (Public Relations) or Graduate Diploma in Communication (Public Relations) or Master of Journalism Innovation, Graduate Diploma of Journalism Innovation, Master of Communication (Journalism Innovation), Graduate Diploma in Communication (Journalism Innovation). . Requires co-ordinator's approval.


Incompatible subjects JRN5TWJ

Equivalent subjectsN/A

Special conditionsN/A

Graduate capabilities & intended learning outcomes

01. Plan, organise, conduct and write up journalistic interviews in the process of news story creation

The second half of the subject is focused on development of profile interviews in text and/or audiovisual format for the Working Journalist project which is based on the upstart site at
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Cultural Literacy)
Literacies and Communication Skills (Writing,Speaking,Cultural Literacy)

02. Write short-form pieces designed for online publication based on comprehension of news values and conventions of the hard news genre

The introductory assignment will engage students in developing a self-directed exploration of academic and general literature/audiovisual content about journalism practice. In 2010 and 2011 material from this assignment has been published on upstart as part of the highly successful 100 articles project ( - this exercise is designed to be the formative assessment for this subject.
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Cultural Literacy)

03. Create news content that demonstrates knowledge of online publication audiences

With two of the three assignments specifically designed for upstart ( , students must develop an awareness of its intended and actual audience, and design assessable work accordingly. Students will be shown the "back end" of the upstart site that will demonstrate user statistics, and will watch the impact of the promotion of their material via social media when posted on the site

04. Discussion of issues of journalism practice, based on comprehension of texts (including readings, videos and podcasts) focused on the Australian and global media industry

Presentation of class paper on an aspect of journalism practice (assignment 2). All students are encouraged to draw on niche or specialist areas of journalism. Level 9 students are expected to publish a version of this paper on upstart (
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Cultural Literacy)
Literacies and Communication Skills (Writing,Speaking,Cultural Literacy)

05. Demonstrate and use legal and ethical best practice in publishing multi-platform content including copyright and defamation laws

This is the core mission of the subject. All classes and assessment tasks are designed to facilitate this. See details of assessment. Guest "lecturers" in the form of journalists discussing their work will form a vital component of the seminars.
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Cultural Literacy)

Subject options

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Start date between: and    Key dates

Melbourne, 2019, Semester 1, Day


Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAndrea Carson

Class requirements

Seminar Week: 10 - 22
One 3.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via blended.


Assessment elementComments% ILO*
A portfolio of pieces about journalism (equivalent to 2,000 words)This is the formative assessment for this subject30 01, 02, 05
Class paper on journalism practice and online feature (1,000 word equivalent )The written-up version of this paper must be designed for pulication on 01, 03, 04, 05
Three profile interview with working journalists in text and/or a/v format (2,000 words equivalent)50 01, 02, 03, 04, 05