stc5ser strategic comm research
STRATEGIC COMMUNICATION RESEARCH
STC5SER
2016
Credit points: 15
Subject outline
This subject provides an understanding of workplace based research practices in the context of strategic communication, including research design, qualitative and quantitative research methods and report writing.
SchoolSchool of Humanities & Social Sciences
Credit points15
Subject Co-ordinatorKevin Brianton
Available to Study Abroad StudentsYes
Subject year levelYear Level 5 - Masters
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites Must be enrolled in Master of Strategic Communication or Graduate Certificate in Strategic Communication or Graduate Diploma in Strategic Communication or Master of Communication (Public Relations) or Graduate Diploma in Communication (Public Relations) or Graduate Certificate in Communication (Public Relations) or Master of Marketing Management.
Co-requisitesN/A
Incompatible subjects STC5RES
Equivalent subjectsN/A
Special conditions Approval must be obtained from the Program Coordinator. This subject is a core to the Master of Strategic Communication. This subject will be taught in block mode in Sem 2 in the city campus and in block mode in Sem 1 off-shore.
Graduate capabilities & intended learning outcomes
01. Formulate advanced research strategy and objectives
- Activities:
- Conduct group based research/inquiry
- Related graduate capabilities and elements:
- Teamwork(Teamwork)
- Creative Problem-solving(Creative Problem-solving)
- Inquiry/ Research(Inquiry/ Research)
- Critical Thinking(Critical Thinking)
- Speaking(Speaking)
02. Apply highly developed research techniques to a prokect
- Activities:
- Undertake a research project
- Related graduate capabilities and elements:
- Writing(Writing)
- Inquiry/ Research(Inquiry/ Research)
- Speaking(Speaking)
- Teamwork(Teamwork)
- Critical Thinking(Critical Thinking)
- Creative Problem-solving(Creative Problem-solving)
03. Write and present considered and relevant findings for a professional and/or academic audience.
- Activities:
- Write a report and prepare a group presentation on findings
- Related graduate capabilities and elements:
- Creative Problem-solving(Creative Problem-solving)
- Critical Thinking(Critical Thinking)
- Speaking(Speaking)
- Writing(Writing)
- Teamwork(Teamwork)
- Inquiry/ Research(Inquiry/ Research)
Subject options
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City Campus, 2016, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorKevin Brianton
Class requirements
SeminarWeek: 31 - 43
One 7.0 hours seminar per study period on saturday during the day from week 31 to week 43 and delivered via face-to-face.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm.
(Weeks 1, 5 and 9 of semester)
Also listed as STC5SER
Fri July 29, August 26 and September 23 - 2.30 to 9 pm
Sat July 30, August 27 and September 24 - 9.30 to 3.30 pm
"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Develop and implement a research project (3400 words equivalent) | 60 | 01, 02 | |
| Present the findings of the research (1600 words equivalent) | 40 | 03 |