STRATEGIC COMMUNICATION RESEARCH

STC5SER

2016

Credit points: 15

Subject outline

This subject provides an understanding of workplace based research practices in the context of strategic communication, including research design, qualitative and quantitative research methods and report writing.

SchoolSchool of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorKevin Brianton

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Must be enrolled in Master of Strategic Communication or Graduate Certificate in Strategic Communication or Graduate Diploma in Strategic Communication or Master of Communication (Public Relations) or Graduate Diploma in Communication (Public Relations) or Graduate Certificate in Communication (Public Relations) or Master of Marketing Management.

Co-requisitesN/A

Incompatible subjects STC5RES

Equivalent subjectsN/A

Special conditions Approval must be obtained from the Program Coordinator. This subject is a core to the Master of Strategic Communication. This subject will be taught in block mode in Sem 2 in the city campus and in block mode in Sem 1 off-shore.

Graduate capabilities & intended learning outcomes

01. Formulate advanced research strategy and objectives

Activities:
Conduct group based research/inquiry
Related graduate capabilities and elements:
Teamwork (Teamwork)
Creative Problem-solving (Creative Problem-solving)
Inquiry/ Research (Inquiry/ Research)
Critical Thinking (Critical Thinking)
Speaking (Speaking)

02. Apply highly developed research techniques to a prokect

Activities:
Undertake a research project
Related graduate capabilities and elements:
Writing (Writing)
Inquiry/ Research (Inquiry/ Research)
Speaking (Speaking)
Teamwork (Teamwork)
Critical Thinking (Critical Thinking)
Creative Problem-solving (Creative Problem-solving)

03. Write and present considered and relevant findings for a professional and/or academic audience.

Activities:
Write a report and prepare a group presentation on findings
Related graduate capabilities and elements:
Creative Problem-solving (Creative Problem-solving)
Critical Thinking (Critical Thinking)
Speaking (Speaking)
Writing (Writing)
Teamwork (Teamwork)
Inquiry/ Research (Inquiry/ Research)

Subject options

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Start date between: and    Key dates

City Campus, 2016, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorKevin Brianton

Class requirements

Seminar Week: 31 - 43
One 7.0 hours seminar per study period on saturday during the day from week 31 to week 43 and delivered via face-to-face.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm. (Weeks 1, 5 and 9 of semester) Also listed as STC5SER Fri July 29, August 26 and September 23 - 2.30 to 9 pm Sat July 30, August 27 and September 24 - 9.30 to 3.30 pm "

Assessments

Assessment elementComments% ILO*
Develop and implement a research project (3400 words equivalent)60 01, 02
Present the findings of the research (1600 words equivalent)40 03