stc2pcp prof comm pop and public
PROFESSIONAL COMMUNICATION - POPULAR AND PUBLIC
STC2PCP
Not currently offered
Credit points: 15
Subject outline
Professional Communication - Popular and Public explores communication theory and policy in the multiplatform era. Topics covered will include: the role of factual media and popular culture in the construction of public knowledge; methodologies for analysing traditional and interactive audiences; legal issues for professional communicators; and online research ethics and big data. An applied research component on public communication within the subject will enable students to expand their skills within an area of their choice: audiences, ethics or legal issues.
SchoolSchool of Humanities & Social Sciences
Credit points15
Subject Co-ordinatorJohn Benson
Available to Study Abroad StudentsYes
Subject year levelYear Level 2 - UG
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites 30 credit points of 1st year Professional Communication units or coordinator's approval.
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Media/society: Industries, images and audiences. | Recommended | Croteau, David and William Hoynes | 2003,3RD EDITION, THOUSAND OAKS, CALIF.; LONDON: PINE FORGE |
| Readings | New media worlds: Challenges for convergence. | Recommended | Dwyer, Tim and Virginia Nightingale | 2007, SOUTH MELBOURNE; OXFORD: OXFORD UNIVERSITY PRESS |
Graduate capabilities & intended learning outcomes
01. Ability to express ideas in a public forum
- Activities:
- Through formal and informal class discussion
- Related graduate capabilities and elements:
- Speaking(Speaking)
02. Demonstrate critical understanding of communication theory
- Activities:
- Weekly reading for tutorial question/topic discussions
- Related graduate capabilities and elements:
- Speaking(Speaking)
- Critical Thinking(Critical Thinking)
03. Develop practical skills in critical academic writing.
- Activities:
- Writing the final research essay.
- Related graduate capabilities and elements:
- Writing(Writing)
04. Identify, analyse and evaluate competing theories and arguments about communication and media
- Activities:
- Researching and writing the final essay and preparing and debating a communication issue in class
- Related graduate capabilities and elements:
- Inquiry/ Research(Inquiry/ Research)
- Writing(Writing)
- Critical Thinking(Critical Thinking)
05. Time management skills
- Activities:
- Through punctual class attendance and meeting assignment deadlines
- Related graduate capabilities and elements:
- Creative Problem-solving(Creative Problem-solving)
06. Work productively in a group or team and be able to listen, lead and contribute as required
- Activities:
- Through collaborative development of a communication issue for debate and through class group discussion.
- Related graduate capabilities and elements:
- Teamwork(Teamwork)
- Creative Problem-solving(Creative Problem-solving)
Subject options
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