EVENT PLANNING

THS3EOP

2016

Credit points: 15

Subject outline

This subject provides students with an understanding of the issues and complexities involved in developing and staging community events. The subject allows students to explore how community organisations and local governments stage events for a range of economic, social and political reasons. The subject uses a triple-bottom line approach to the development of event objectives and students examine the processes of involving and satisfying a diverse range of event stakeholders with competing interests. This subject allows students to examine the process of developing a strategic plan for creating and running a community event and provide students with a detailed knowledge of the requirements of planning a community event.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorElspeth Frew

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites THS1FEM

Co-requisitesN/A

Incompatible subjects THS3TVP

Equivalent subjectsN/A

Special conditions This subject is a core in the degrees BBus (Event Management) BBus (Event Management/Tourism Management) and BBus (Event Management/Marketing) .In addition, preference will be given to students who are currently completing a Tourism or Tourism/Hospitality degree.

Learning resources

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsFestival and Special Event Management (5th edition)PrescribedAllen, J., O'Toole, W., Harris, R., and McDonnell, I. (2010) John Wiley and Sons Australia

Graduate capabilities & intended learning outcomes

01. Report on the economic, social and political reasons for staging community and government events

Activities:
Report, On-line activities, Presentation, Event Brief and Exam
Related graduate capabilities and elements:
Ethical Awareness (Ethical Awareness)
Teamwork (Teamwork)
Critical Thinking (Critical Thinking)
Writing (Writing)
Speaking (Speaking)
Creative Problem-solving (Creative Problem-solving)

02. Demonstrate an awareness of the ethical issues relating to the planning of community events

Activities:
Report, On-line activities, Presentation, Event Brief and Exam
Related graduate capabilities and elements:
Writing (Writing)
Critical Thinking (Critical Thinking)
Ethical Awareness (Ethical Awareness)
Speaking (Speaking)
Teamwork (Teamwork)
Creative Problem-solving (Creative Problem-solving)

03. Discuss the importance of the triple bottom line approach and its application to community events

Activities:
Report, On-line activities, Presentation and Exam
Related graduate capabilities and elements:
Writing (Writing)
Ethical Awareness (Ethical Awareness)
Creative Problem-solving (Creative Problem-solving)
Speaking (Speaking)
Critical Thinking (Critical Thinking)

04. Discuss, analyse, and present the issues and complexities of developing and staging community events

Activities:
Report, On-line activities, Presentation, Event Brief and Exam
Related graduate capabilities and elements:
Teamwork (Teamwork)
Writing (Writing)
Creative Problem-solving (Creative Problem-solving)
Speaking (Speaking)
Critical Thinking (Critical Thinking)
Ethical Awareness (Ethical Awareness)

05. Discuss, analyse and present (with a team) the strategic planning of objectives and the processes of involving and satisfying a diverse range of stakeholders with competing interests

Activities:
Report, On-line activities, Presentation, Event Brief and Exam
Related graduate capabilities and elements:
Creative Problem-solving (Creative Problem-solving)
Speaking (Speaking)
Teamwork (Teamwork)
Ethical Awareness (Ethical Awareness)
Writing (Writing)
Critical Thinking (Critical Thinking)

Subject options

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Start date between: and    Key dates

Bendigo, 2016, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPaul Willard

Class requirements

Lecture/Seminar Week: 10 - 22
One 3.0 hours lecture/seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One 2-hour final examination30 01, 02, 03, 04, 05
One 15-minute In-Class Oral Presentation Groups consist of 3-4 studentsThis is a group assessment task15 01, 02, 03, 04, 05
One 1,500-word Event Brief Groups consist of 3-4 studentsThis is a group assessment task20 01, 02, 04, 05
One 1,500-word Report20 01, 02, 03, 04, 05
On-line Quizzes completed during Wk 3 to Wk 1215 02, 04, 05

Melbourne, 2016, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElspeth Frew

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Tutorial Week: 11 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One 2-hour final examination30 01, 02, 03, 04, 05
One 15-minute In-Class Oral Presentation Groups consist of 3-4 studentsThis is a group assessment task15 01, 02, 03, 04, 05
One 1,500-word Event Brief Groups consist of 3-4 studentsThis is a group assessment task20 01, 02, 04, 05
One 1,500-word Report20 01, 02, 03, 04, 05
On-line Quizzes completed during Wk 3 to Wk 1215 02, 04, 05