EVENT PLANNING
THS3EOP
2016
Credit points: 15
Subject outline
This subject provides students with an understanding of the issues and complexities involved in developing and staging community events. The subject allows students to explore how community organisations and local governments stage events for a range of economic, social and political reasons. The subject uses a triple-bottom line approach to the development of event objectives and students examine the processes of involving and satisfying a diverse range of event stakeholders with competing interests. This subject allows students to examine the process of developing a strategic plan for creating and running a community event and provide students with a detailed knowledge of the requirements of planning a community event.
School: La Trobe Business School
Credit points: 15
Subject Co-ordinator: Elspeth Frew
Available to Study Abroad Students: Yes
Subject year level: Year Level 3 - UG
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: THS1FEM
Co-requisites: N/A
Incompatible subjects: THS3TVP
Equivalent subjects: N/A
Special conditions: This subject is a core in the degrees BBus (Event Management) BBus (Event Management/Tourism Management) and BBus (Event Management/Marketing) .In addition, preference will be given to students who are currently completing a Tourism or Tourism/Hospitality degree.
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Festival and Special Event Management (5th edition) | Prescribed | Allen, J., O'Toole, W., Harris, R., and McDonnell, I. (2010) | John Wiley and Sons Australia |
Graduate capabilities & intended learning outcomes
01. Report on the economic, social and political reasons for staging community and government events
- Activities:
- Report, On-line activities, Presentation, Event Brief and Exam
- Related graduate capabilities and elements:
- Ethical Awareness(Ethical Awareness)
- Teamwork(Teamwork)
- Critical Thinking(Critical Thinking)
- Writing(Writing)
- Speaking(Speaking)
- Creative Problem-solving(Creative Problem-solving)
02. Demonstrate an awareness of the ethical issues relating to the planning of community events
- Activities:
- Report, On-line activities, Presentation, Event Brief and Exam
- Related graduate capabilities and elements:
- Writing(Writing)
- Critical Thinking(Critical Thinking)
- Ethical Awareness(Ethical Awareness)
- Speaking(Speaking)
- Teamwork(Teamwork)
- Creative Problem-solving(Creative Problem-solving)
03. Discuss the importance of the triple bottom line approach and its application to community events
- Activities:
- Report, On-line activities, Presentation and Exam
- Related graduate capabilities and elements:
- Writing(Writing)
- Ethical Awareness(Ethical Awareness)
- Creative Problem-solving(Creative Problem-solving)
- Speaking(Speaking)
- Critical Thinking(Critical Thinking)
04. Discuss, analyse, and present the issues and complexities of developing and staging community events
- Activities:
- Report, On-line activities, Presentation, Event Brief and Exam
- Related graduate capabilities and elements:
- Teamwork(Teamwork)
- Writing(Writing)
- Creative Problem-solving(Creative Problem-solving)
- Speaking(Speaking)
- Critical Thinking(Critical Thinking)
- Ethical Awareness(Ethical Awareness)
05. Discuss, analyse and present (with a team) the strategic planning of objectives and the processes of involving and satisfying a diverse range of stakeholders with competing interests
- Activities:
- Report, On-line activities, Presentation, Event Brief and Exam
- Related graduate capabilities and elements:
- Creative Problem-solving(Creative Problem-solving)
- Speaking(Speaking)
- Teamwork(Teamwork)
- Ethical Awareness(Ethical Awareness)
- Writing(Writing)
- Critical Thinking(Critical Thinking)
Bendigo, 2016, Semester 1, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Paul Willard
Class requirements
Lecture/SeminarWeek: 10 - 22
One 3.0 hours lecture/seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 2-hour final examination | 30 | 01, 02, 03, 04, 05 | |
| One 15-minute In-Class Oral Presentation Groups consist of 3-4 students | This is a group assessment task | 15 | 01, 02, 03, 04, 05 |
| One 1,500-word Event Brief Groups consist of 3-4 students | This is a group assessment task | 20 | 01, 02, 04, 05 |
| One 1,500-word Report | 20 | 01, 02, 03, 04, 05 | |
| On-line Quizzes completed during Wk 3 to Wk 12 | 15 | 02, 04, 05 |
Melbourne, 2016, Semester 1, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Elspeth Frew
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 11 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 2-hour final examination | 30 | 01, 02, 03, 04, 05 | |
| One 15-minute In-Class Oral Presentation Groups consist of 3-4 students | This is a group assessment task | 15 | 01, 02, 03, 04, 05 |
| One 1,500-word Event Brief Groups consist of 3-4 students | This is a group assessment task | 20 | 01, 02, 04, 05 |
| One 1,500-word Report | 20 | 01, 02, 03, 04, 05 | |
| On-line Quizzes completed during Wk 3 to Wk 12 | 15 | 02, 04, 05 |