ADVERTISING IN THE DIGITAL AGE
MKT1ADX
2020
Credit points: 15
Subject outline
In this subject, you will explore advertising theory and practice in the context of Integrated Marketing Communications (IMC). You will learn how to integrate and critically analyse the elements of the IMC mix. You will learn about advertising, direct marketing, personal selling, publicity and PR. You will develop communication messages that have meaning and impact for consumers in today's digital age. You will analyse case studies designed to equip you with the knowledge and skills to communicate effectively with consumers.
School: La Trobe Business School (Pre 2022)
Credit points: 15
Subject Co-ordinator: Malliga Marimuthu
Available to Study Abroad/Exchange Students: Yes
Subject year level: Year Level 1 - UG
Available as Elective: No
Learning Activities: N/A
Capstone subject: No
Subject particulars
Subject rules
Prerequisites: Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB
Co-requisites: N/A
Incompatible subjects: MKT3ADV OR MKT1ADD
Equivalent subjects: N/A
Quota Management Strategy: N/A
Quota-conditions or rules: N/A
Special conditions: N/A
Minimum credit point requirement: N/A
Assumed knowledge: N/A
Learning resources
Advertising and Promotion: An Integrated Marketing Approach
Resource Type: Book
Resource Requirement: Recommended
Author: Belch & Belch
Year: 2018
Edition/Volume: N/A
Publisher: McGraw Hill
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
Advertising in the Digital Age Learner Resource
Resource Type: Book
Resource Requirement: Prescribed
Author: Didasko Digital
Year: 2019
Edition/Volume: N/A
Publisher: Didasko Group
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
Career Ready
Career-focused: No
Work-based learning: No
Self sourced or Uni sourced: N/A
Entire subject or partial subject: N/A
Total hours/days required: N/A
Location of WBL activity (region): N/A
WBL addtional requirements: N/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Online (Didasko), 2020, Study block 1, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 2 - 13
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 2 to week 13 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
1-hour multiple choice test (1,000-words equivalent)To be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 20 | SILO1, SILO2 |
One Group Project (1,000-words per student)To be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 20 | SILO2, SILO4 |
One Group Presentation (5-minutes per student) (500 word equivalent) | N/A | N/A | No | 10 | SILO3 |
One take-home examination (2-hour, 2,000-word equivalent)The exam will be made available for a period of 48 hours. | N/A | N/A | No | 50 | SILO1, SILO2, SILO4 |
Online (Didasko), 2020, Study block 10, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 41 - 52
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
1-hour multiple choice test (1,000-words equivalent)To be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 20 | SILO1, SILO2 |
One Group Project (1,000-words per student)To be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 20 | SILO2, SILO4 |
One Group Presentation (5-minutes per student) (500 word equivalent) | N/A | N/A | No | 10 | SILO3 |
One take-home examination (2-hour, 2,000-word equivalent)The exam will be made available for a period of 48 hours. | N/A | N/A | No | 50 | SILO1, SILO2, SILO4 |
Online (Didasko), 2020, Study block 4, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 15 - 26
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 15 to week 26 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
1-hour multiple choice test (1,000-words equivalent)To be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 20 | SILO1, SILO2 |
One Group Project (1,000-words per student)To be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 20 | SILO2, SILO4 |
One Group Presentation (5-minutes per student) (500 word equivalent) | N/A | N/A | No | 10 | SILO3 |
One take-home examination (2-hour, 2,000-word equivalent)The exam will be made available for a period of 48 hours. | N/A | N/A | No | 50 | SILO1, SILO2, SILO4 |
Online (Didasko), 2020, Study block 5, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 19 - 30
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 19 to week 30 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
1-hour multiple choice test (1,000-words equivalent)To be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 20 | SILO1, SILO2 |
One Group Project (1,000-words per student)To be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 20 | SILO2, SILO4 |
One Group Presentation (5-minutes per student) (500 word equivalent) | N/A | N/A | No | 10 | SILO3 |
One take-home examination (2-hour, 2,000-word equivalent)The exam will be made available for a period of 48 hours. | N/A | N/A | No | 50 | SILO1, SILO2, SILO4 |
Online (Didasko), 2020, Study block 6, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 23 - 34
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 23 to week 34 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
1-hour multiple choice test (1,000-words equivalent)To be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 20 | SILO1, SILO2 |
One Group Project (1,000-words per student)To be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 20 | SILO2, SILO4 |
One Group Presentation (5-minutes per student) (500 word equivalent) | N/A | N/A | No | 10 | SILO3 |
One take-home examination (2-hour, 2,000-word equivalent)The exam will be made available for a period of 48 hours. | N/A | N/A | No | 50 | SILO1, SILO2, SILO4 |
Online (Didasko), 2020, Study block 8, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 32 - 43
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 32 to week 43 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
1-hour multiple choice test (1,000-words equivalent)To be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 20 | SILO1, SILO2 |
One Group Project (1,000-words per student)To be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 20 | SILO2, SILO4 |
One Group Presentation (5-minutes per student) (500 word equivalent) | N/A | N/A | No | 10 | SILO3 |
One take-home examination (2-hour, 2,000-word equivalent)The exam will be made available for a period of 48 hours. | N/A | N/A | No | 50 | SILO1, SILO2, SILO4 |