mkt1adx advertising in the digital age
ADVERTISING IN THE DIGITAL AGE
MKT1ADX
2020
Credit points: 15
Subject outline
In this subject, you will explore advertising theory and practice in the context of Integrated Marketing Communications (IMC). You will learn how to integrate and critically analyse the elements of the IMC mix. You will learn about advertising, direct marketing, personal selling, publicity and PR. You will develop communication messages that have meaning and impact for consumers in today's digital age. You will analyse case studies designed to equip you with the knowledge and skills to communicate effectively with consumers.
SchoolLa Trobe Business School (Pre 2022)
Credit points15
Subject Co-ordinatorMalliga Marimuthu
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 1 - UG
Available as ElectiveNo
Learning ActivitiesN/A
Capstone subjectNo
Subject particulars
Subject rules
Prerequisites Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB
Co-requisitesN/A
Incompatible subjectsMKT3ADV OR MKT1ADD
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Learning resources
Advertising and Promotion: An Integrated Marketing Approach
Resource TypeBook
Resource RequirementRecommended
AuthorBelch & Belch
Year2018
Edition/VolumeN/A
PublisherMcGraw Hill
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Advertising in the Digital Age Learner Resource
Resource TypeBook
Resource RequirementPrescribed
AuthorDidasko Digital
Year2019
Edition/VolumeN/A
PublisherDidasko Group
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
Select to view your study options…
Online (Didasko), 2020, Study block 1, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 2 - 13
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 2 to week 13 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
1-hour multiple choice test (1,000-words equivalent)To be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 20 | SILO1, SILO2 |
One Group Project (1,000-words per student)To be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 20 | SILO2, SILO4 |
One Group Presentation (5-minutes per student) (500 word equivalent) | N/A | N/A | No | 10 | SILO3 |
One take-home examination (2-hour, 2,000-word equivalent)The exam will be made available for a period of 48 hours. | N/A | N/A | No | 50 | SILO1, SILO2, SILO4 |
Online (Didasko), 2020, Study block 10, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 41 - 52
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
1-hour multiple choice test (1,000-words equivalent)To be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 20 | SILO1, SILO2 |
One Group Project (1,000-words per student)To be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 20 | SILO2, SILO4 |
One Group Presentation (5-minutes per student) (500 word equivalent) | N/A | N/A | No | 10 | SILO3 |
One take-home examination (2-hour, 2,000-word equivalent)The exam will be made available for a period of 48 hours. | N/A | N/A | No | 50 | SILO1, SILO2, SILO4 |
Online (Didasko), 2020, Study block 4, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 15 - 26
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 15 to week 26 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
1-hour multiple choice test (1,000-words equivalent)To be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 20 | SILO1, SILO2 |
One Group Project (1,000-words per student)To be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 20 | SILO2, SILO4 |
One Group Presentation (5-minutes per student) (500 word equivalent) | N/A | N/A | No | 10 | SILO3 |
One take-home examination (2-hour, 2,000-word equivalent)The exam will be made available for a period of 48 hours. | N/A | N/A | No | 50 | SILO1, SILO2, SILO4 |
Online (Didasko), 2020, Study block 5, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 19 - 30
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 19 to week 30 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
1-hour multiple choice test (1,000-words equivalent)To be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 20 | SILO1, SILO2 |
One Group Project (1,000-words per student)To be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 20 | SILO2, SILO4 |
One Group Presentation (5-minutes per student) (500 word equivalent) | N/A | N/A | No | 10 | SILO3 |
One take-home examination (2-hour, 2,000-word equivalent)The exam will be made available for a period of 48 hours. | N/A | N/A | No | 50 | SILO1, SILO2, SILO4 |
Online (Didasko), 2020, Study block 6, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 23 - 34
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 23 to week 34 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
1-hour multiple choice test (1,000-words equivalent)To be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 20 | SILO1, SILO2 |
One Group Project (1,000-words per student)To be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 20 | SILO2, SILO4 |
One Group Presentation (5-minutes per student) (500 word equivalent) | N/A | N/A | No | 10 | SILO3 |
One take-home examination (2-hour, 2,000-word equivalent)The exam will be made available for a period of 48 hours. | N/A | N/A | No | 50 | SILO1, SILO2, SILO4 |
Online (Didasko), 2020, Study block 8, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 32 - 43
One 3.00 hours unscheduled online class per week on any day including weekend during the day from week 32 to week 43 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
1-hour multiple choice test (1,000-words equivalent)To be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 20 | SILO1, SILO2 |
One Group Project (1,000-words per student)To be submitted via Turnitin in the LMS link provided | N/A | N/A | No | 20 | SILO2, SILO4 |
One Group Presentation (5-minutes per student) (500 word equivalent) | N/A | N/A | No | 10 | SILO3 |
One take-home examination (2-hour, 2,000-word equivalent)The exam will be made available for a period of 48 hours. | N/A | N/A | No | 50 | SILO1, SILO2, SILO4 |