AGRICULTURAL MARKETING AND COMMODITY TRADING
AGR3MCT
2020
Credit points: 15
Subject outline
The purpose of this subject is to provide an introduction to marketing theory, marketing concepts and their evolution from a strategic and applied agribusiness perspective, covering both local and global contexts. You will develop introductory knowledge and skills in collecting and evaluating market data, distinguishing the characteristics of possible markets, assessing the viability of current operations to take advantage of marketing opportunities and identifying market factors and risks. Understanding of distribution processes, pricing, pricing trends and communication will be developed, including the differing roles of rural producers, marketers and their agents in managing their market risks. The subject also explores the operations of futures markets, use of forward contracts, the influence of foreign exchange rates, and importance of commercial contract law.
School: Life Sciences (Pre 2022)
Credit points: 15
Subject Co-ordinator: Gary Clark
Available to Study Abroad/Exchange Students: No
Subject year level: Year Level 3 - UG
Available as Elective: No
Learning Activities: N/A
Capstone subject: No
Subject particulars
Subject rules
Prerequisites: Admission into SBATE or requires Subject Coordinator approval
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Quota Management Strategy: N/A
Quota-conditions or rules: N/A
Special conditions: N/A
Minimum credit point requirement: N/A
Assumed knowledge: N/A
Learning resources
An introduction to economics - concepts for students of agriculture and the rural sector
Resource Type: Book
Resource Requirement: Recommended
Author: Hill, B
Year: 2006
Edition/Volume: 3RD EDN
Publisher: CABI, OXFORDSHIRE, UK.
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
N/A
Resource Type: Web resource
Resource Requirement: Recommended
Author: N/A
Year: N/A
Edition/Volume: N/A
Publisher: N/A
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: http://www.asx.com.au/products/asx-grain-futures-and-options.htm
Other description: N/A
Source location: N/A
N/A
Resource Type: Web resource
Resource Requirement: Recommended
Author: N/A
Year: N/A
Edition/Volume: N/A
Publisher: N/A
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: https://www.agriculture.gov.au/abares
Other description: N/A
Source location: N/A
N/A
Resource Type: Web resource
Resource Requirement: Recommended
Author: N/A
Year: N/A
Edition/Volume: N/A
Publisher: N/A
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: http://www.cropforecasters.com.au
Other description: N/A
Source location: N/A
N/A
Resource Type: Web resource
Resource Requirement: Recommended
Author: N/A
Year: N/A
Edition/Volume: N/A
Publisher: N/A
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: http://www.fao.org/giews/
Other description: N/A
Source location: N/A
The farming game: agricultural management and marketing
Resource Type: Book
Resource Requirement: Recommended
Author: Malcolm, B, Makeham, J & Wright, V
Year: 2005
Edition/Volume: 2ND EDN
Publisher: CAMBRIDGE UNIVERSITY PRESS, PORT MELBOURNE, VICTORIA.
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
Marketing - core concepts and applications
Resource Type: Book
Resource Requirement: Prescribed
Author: Pride, W, Elliott, G, Rundle-Theile, S, Waller, D, Paladino, A & Ferrell, O
Year: 2007
Edition/Volume: 2ND EDN
Publisher: WILEY, BRISBANE.
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: N/A
Other description: N/A
Source location: N/A
N/A
Resource Type: Web resource
Resource Requirement: Recommended
Author: N/A
Year: 2012
Edition/Volume: N/A
Publisher: N/A
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: http://www.agri-outlook.org/
Other description: N/A
Source location: N/A
N/A
Resource Type: Web resource
Resource Requirement: Recommended
Author: N/A
Year: N/A
Edition/Volume: N/A
Publisher: N/A
ISBN: N/A
Chapter/article title: N/A
Chapter/issue: N/A
URL: http://www.cmegroup.com/trading/agricultural/
Other description: N/A
Source location: N/A
Career Ready
Career-focused: No
Work-based learning: No
Self sourced or Uni sourced: N/A
Entire subject or partial subject: N/A
Total hours/days required: N/A
Location of WBL activity (region): N/A
WBL addtional requirements: N/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Epping (Melbourne Polytechnic), 2020, Semester 1, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Subject Instance Co-ordinator: Gary Clark
Class requirements
WorkShopWeek: 10 - 22
Two 2.00 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Assignment (1,800-words)The assignment is based on an agricultural, viticultural, or horticultural marketing enterprise. | N/A | N/A | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Essay (700-words)The essay is based on the evolution of marketing structures for a major agricultural commodity. | N/A | N/A | No | 15 | SILO1, SILO2, SILO3, SILO5 |
Written Exam (2 hour)The written exam will take place during the end-of-semester final examination period. All subject content is examinable. | N/A | N/A | No | 45 | SILO1, SILO2, SILO3, SILO4, SILO5 |