THE EVENT EXPERIENCE

THS1FEM

2019

Credit points: 15

Subject outline

This subject aims to provide an introduction to the event experience. It will introduce both strategic and operational perspectives. Topics include: introduction to events; strategic management; meanings (inclusive of commemorative events); tourism and events; logistics; project management; HRM and volunteers; community events; business events, and developing sustainable events.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorWarwick Frost

Available to Study Abroad StudentsYes

Subject year levelYear Level 1 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsStrategic Management of Festivals and Events.PrescribedFrost, W. and Laing, L. (2012)CENGAGE

Graduate capabilities & intended learning outcomes

01. Demonstrate an understanding of events, in particular mega, hallmark, commemorative, community and business events, and their role in society through in-class activities, group presentations, seminar participation, and written assessment.

Activities:
In-class activities, Seminar participation, Group presentations, Final Exam.
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Literacies and Communication Skills (Writing,Speaking)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour)

02. Demonstrate an understanding of the processes of conceptualising events and the role of stakeholders in that practice through in-class activities, seminar participation, group presentations and written assessment.

Activities:
In-class activities, Seminar participation, Final Exam.
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Literacies and Communication Skills (Writing,Speaking)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour)

03. Demonstrate an understanding of employing effective event strategies, particularly in terms of project management, logistics, human resources and sustainability through in-class activities, seminar participation, group presentations and written assessment.

Activities:
In-class activities, Seminar participation, Major Essay, Final Exam.
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Literacies and Communication Skills (Writing,Speaking)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour)

04. Demonstrate an ability to research, critically evaluate and communicate effectively through in-class activities, seminar participation, group presentations and written assessment.

Activities:
In-class activities, Seminar participation, Group presentations, Major Essays, Final Exam.
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Literacies and Communication Skills (Writing,Speaking)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour)

05. Demonstrate an ability to identify and explain the various components of different events and their relevance to an event's success or failure.

Activities:
Major essay
Related graduate capabilities and elements:
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

Subject options

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Start date between: and    Key dates

Bendigo, 2019, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorWarwick Frost

Class requirements

Unscheduled Online Class Week: 31 - 43
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 31 to week 43 and delivered via online.
"Approximately 3 hours of online learning and assessment activities per week."

Seminar Week: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One 1,500-word major essayThis assessment will report on the Graduate Capability of Discipline specific knowledge and skills35 03, 04, 05
One final take-home examination (equivalent to a two hour exam and abouyt 2500 words)Externally marked, no direct feedback given to students unless requested.50 01, 02, 03, 04
One presentation (group, equivalent to 5 minutes per student)15 01, 04

Melbourne, 2019, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorWarwick Frost

Class requirements

Unscheduled Online Class Week: 31 - 43
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 31 to week 43 and delivered via online.
"Approximately 3 hours of online learning and assessment activities per week."

Seminar Week: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One 1,500-word major essayThis assessment will report on the Graduate Capability of Discipline specific knowledge and skills35 03, 04, 05
One final take-home examination (equivalent to a two hour exam and abouyt 2500 words)Externally marked, no direct feedback given to students unless requested.50 01, 02, 03, 04
One presentation (group, equivalent to 5 minutes per student)15 01, 04

Singapore (SIM), 2019, Week 28-40, Blended

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorWarwick Frost

Class requirements

Unscheduled Online Class Week: 28 - 40
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 28 to week 40 and delivered via online.
"Approximately 3 hours of online learning and assessment activities per week."

Seminar Week: 28 - 40
One 2.0 hours seminar per week on weekdays during the day from week 28 to week 40 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One 1,500-word major essayThis assessment will report on the Graduate Capability of Discipline specific knowledge and skills35 03, 04, 05
One final take-home examination (equivalent to a two hour exam and abouyt 2500 words)Externally marked, no direct feedback given to students unless requested.50 01, 02, 03, 04
One presentation (group, equivalent to 5 minutes per student)15 01, 04