stc5cps strategic political comm




Credit points: 15

Subject outline

This course aims to equip students with a broad understanding of the evolving framework and practices of communication in the political arena. Numerous case studies will be examined both from Australia and overseas. The course will examine the evolving nature of society and the "digital age" and the impact on 'traditional' politics. Further it will explore the role of non-elected 'political professionals' and the burgeoning profession of political communicators. It will examine the contemporary setting of politics as impacted by political communication and the issues of techniques of persuasion such as traditional 'lobbying', social media campaigning, political research, advocacy organisations, online and traditional media and the means by which new social media both serves and distorts in the age of the 24 hour news cycle.

SchoolSchool of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorMark Civitella

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Must be enrolled in HUSS Graduate Certificate, Graduate Diploma or Master Degree or through subject coordinator's approval or be enrolled in LMMMT - Master of Marketing Management or LMMKT - Master of Marketing


Incompatible subjects STC5SPC

Equivalent subjectsN/A

Special conditionsN/A

Graduate capabilities & intended learning outcomes

01. Capacity to provide an informed analysis and evaluation of the way particular issues, policies and events are or could be communicated in a political context

Developing an ongoing strategy to deal with a current political situation which attempts to postion the communication toward an intended political outcome. This may include the practical production of a range of materials from rhetoric in speech preparation to campaign outlines etc.
Related graduate capabilities and elements:
Inquiry/ Research(Inquiry/ Research)
Critical Thinking(Critical Thinking)
Creative Problem-solving(Creative Problem-solving)

02. Demonstrated understanding of the mutually inter-realted functions of communication and politics in a variety of social and historical contexts.

Detailed analysis of various political communication case studies, theories and practical situations.
Related graduate capabilities and elements:
Creative Problem-solving(Creative Problem-solving)
Inquiry/ Research(Inquiry/ Research)
Critical Thinking(Critical Thinking)

03. Systematic evaluation of the role of social media, lobbyists and non-elected players contribute to particular political campaigns via public access to communication

Using various political communication theories and case studies devolop a reseach essay on a set topic.
Related graduate capabilities and elements:
Creative Problem-solving(Creative Problem-solving)
Critical Thinking(Critical Thinking)
Inquiry/ Research(Inquiry/ Research)

Subject options

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Start date between: and    Key dates

City Campus, 2019, Semester 1, Day


Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMark Civitella

Class requirements

SeminarWeek: 10 - 22
Six 7.0 hours seminar per study period on any day including weekend during the day from week 10 to week 22 and delivered via blended.
"3 x classes are held on a Friday and 3 x classes are held on a Saturday. Needs to be timetabled with STC5SPC"


Assessment elementComments%ILO*
Develop targeted political strategy, utilising communication theory and practice. (3500 words)6003, 02, 01
Research essay which examines examples of political communication (equivalent to 1500 words)4002, 01, 03