stc5cos strategic comm in society
STRATEGIC COMMUNICATION IN SOCIETY
STC5COS
2019
Credit points: 15
Subject outline
This subject positions the field of strategic communication in society. Using the case study method it explores the role of strategic communication in influencing and changing issues affecting society, including globalisation, sustainability, international development, media ownership and medical and health issues.
SchoolSchool of Humanities & Social Sciences
Credit points15
Subject Co-ordinatorNatalie McKenna
Available to Study Abroad StudentsYes
Subject year levelYear Level 5 - Masters
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites Must be enrolled in Master of Strategic Communication, Graduate Certificate in Strategic Communication or Graduate Diploma in Strategic Communication or Master of Communication (Public Relations) or Graduate Diploma in Communication (Public Relations) ; OR the Public Relations elective group in Master of Marketing Management (LMMMT) or Master of Marketing (LMMKT);.
Co-requisitesN/A
Incompatible subjects STC5SOC
Equivalent subjectsN/A
Special conditions Approval must be obtained from the Program Coordinator. This subject is a core to the Master of Strategic Communication. This subject will be taught in block mode in Sem 2 in the city campus and block mode in Sem 1 off-shore.
Graduate capabilities & intended learning outcomes
01. Develop a sophisticated understanding of strategic communication
- Activities:
- Reading, analysing, discussing and reflecting on case studies
02. Demonstrate an advanced understanding of how strategic communication contributes to society
- Activities:
- Reading, analysing, discussing and reflecting on case studies
Subject options
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City Campus, 2019, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorNatalie McKenna
Class requirements
SeminarWeek: 31 - 43
Six 7.0 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.
"Fridays from 1.00pm to 7:00pm and Saturdays from 9:00am to 4:00pm."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| An essay on the impact of strategic communication in any areas covered in the subject (2600 words) | 40 | 01, 02 | |
| Analyse a case study covered in the subject 2 (1700 words equivalent) | 30 | 01, 02 | |
| Analyse a case study covered in the subject (1700 words equivalent) | 30 | 01, 02 |