stc5cos strategic comm in society




Credit points: 15

Subject outline

This subject positions the field of strategic communication in society. Using the case study method it explores the role of strategic communication in influencing and changing issues affecting society, including globalisation, sustainability, international development, media ownership and medical and health issues.

SchoolSchool of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorNatalie McKenna

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Must be enrolled in Master of Strategic Communication, Graduate Certificate in Strategic Communication or Graduate Diploma in Strategic Communication or Master of Communication (Public Relations) or Graduate Diploma in Communication (Public Relations) ; OR the Public Relations elective group in Master of Marketing Management (LMMMT) or Master of Marketing (LMMKT);.


Incompatible subjects STC5SOC

Equivalent subjectsN/A

Special conditions Approval must be obtained from the Program Coordinator. This subject is a core to the Master of Strategic Communication. This subject will be taught in block mode in Sem 2 in the city campus and block mode in Sem 1 off-shore.

Graduate capabilities & intended learning outcomes

01. Develop a sophisticated understanding of strategic communication

Reading, analysing, discussing and reflecting on case studies

02. Demonstrate an advanced understanding of how strategic communication contributes to society

Reading, analysing, discussing and reflecting on case studies

Subject options

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Start date between: and    Key dates

City Campus, 2019, Semester 2, Day


Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorNatalie McKenna

Class requirements

SeminarWeek: 31 - 43
Six 7.0 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.
"Fridays from 1.00pm to 7:00pm and Saturdays from 9:00am to 4:00pm."


Assessment elementComments%ILO*
An essay on the impact of strategic communication in any areas covered in the subject (2600 words)4001, 02
Analyse a case study covered in the subject 2 (1700 words equivalent)3001, 02
Analyse a case study covered in the subject (1700 words equivalent)3001, 02