stc5msi issues mgmt in strat comm
ISSUES MANAGEMENT IN STRATEGIC COMMUNICATION
STC5MSI
2018
Credit points: 15
Subject outline
In an increasingly complex, interconnected and globalised world, Issue and Crisis Management continues to be a prominent practice for organisations ever more aware of public sentiment, reputation protection and the preservation of public trust. Examining issue management across government, NFP and business, the course will examine techniques and strategies for understanding the potential for issues to emerge from both expected and unexpected events. The course will consider formal strategies and techniques which provide effective planning for and responses to these issues aiming to maintain reputations and public confidence. Case studies will be examined to understand the historical foundations of this field and the ongoing challenges which each historical and cultural situation provides. Specific attention will be given to recent forms of issue and crisis management such as, social media campaigns, terrorism and cyber-security.
SchoolSchool of Humanities & Social Sciences
Credit points15
Subject Co-ordinatorMark Civitella
Available to Study Abroad StudentsYes
Subject year levelYear Level 5 - Masters
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites Must be enrolled in HUSS Graduate Certificate, Graduate Diploma or Master Degree; OR the Public Relations elective group in Master of Marketing Management (LMMMT) or Master of Marketing (LMMKT); OR a Master of Cyber Security program (SMCYC, SMCYCO, SMCYL, SMCYLO, SMCYB, SMCYBO); OR Online Open Access (SHE) (SHEOOA); OR approval from the subject coordinator.
Co-requisitesN/A
Incompatible subjects STC5ISM
Equivalent subjectsN/A
Special conditionsN/A
Graduate capabilities & intended learning outcomes
01. Apply basic public relations theories and principles to practice.
- Activities:
- Developing issues and crisis planning strategies, techniques and approaches. Developing the organisations plans for effective management of these potential issues.
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
- Creative Problem-solving(Creative Problem-solving)
02. Plan and implement basic research projects, read and interpret research data as they apply to public relations campaigns.
- Activities:
- Contemporary case study analysis of issue management across various industry sectors are used in development of understanding of real-life scenarios and simulations.
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
- Inquiry/ Research(Inquiry/ Research)
- Creative Problem-solving(Creative Problem-solving)
- Writing(Writing)
03. Synthesize broader world knowledge with the principles of public relations in order to create effective public relations campaigns.
- Activities:
- Examination of international issues and how differing cultures and societies approach and manage threats.
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
- Creative Problem-solving(Creative Problem-solving)
- Writing(Writing)
- Speaking(Speaking)
Subject options
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City Campus, 2018, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMark Civitella
Class requirements
SeminarWeek: 31 - 43
Six 6.0 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via blended.
"6 blocks of 6 hours taught on Fridays and all day Saturday at the city campus.
Timetable the same as STC5ISM
"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Major Research essay on set topic (equivalent to 2000-words) | 40 | 01, 02, 03 | |
| Presentation on issue/ analysis to class managing a response to a Crisis (equivalent to 1500-words). | 30 | 01, 02, 03 | |
| Research essay on Planning for the Unexpected Crisis (equivalent to 1500-words). | 30 | 03, 01, 02 |
Online, 2018, Online StudyPeriod 6, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMark Civitella
Class requirements
Unscheduled Online ClassWeek: 44 - 50
One 3.0 hours unscheduled online class per week on weekdays during the day from week 44 to week 50 and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Major Research essay on set topic (equivalent to 2000-words) | 40 | 01, 02, 03 | |
| Presentation on issue/ analysis to class managing a response to a Crisis (equivalent to 1500-words). | 30 | 01, 02, 03 | |
| Research essay on Planning for the Unexpected Crisis (equivalent to 1500-words). | 30 | 03, 01, 02 |
Online, 2018, Online StudyPeriod 3, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMark Civitella
Class requirements
Unscheduled Online ClassWeek: 18 - 24
One 3.0 hours unscheduled online class per week on weekdays during the day from week 18 to week 24 and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Major Research essay on set topic (equivalent to 2000-words) | 40 | 01, 02, 03 | |
| Presentation on issue/ analysis to class managing a response to a Crisis (equivalent to 1500-words). | 30 | 01, 02, 03 | |
| Research essay on Planning for the Unexpected Crisis (equivalent to 1500-words). | 30 | 03, 01, 02 |