stc1wsc writing for strategic comm
WRITING FOR STRATEGIC COMMUNICATION
STC1WSC
2018
Credit points: 15
Subject outline
Writing for Strategic Communication is a practical subject that provides an overview of the various forms of professional writing in strategic communication. These include writing for websites and blogs, tweeting, newsletter copy, letters and memos, media releases, feature articles and more. Students develop their own blogs, learn interviewing and note-taking techniques and conduct a face to face interview with a professional communicator. Students are encouraged to explore the concept of 'great writing' as a construct for developing their own writing skills.
SchoolSchool of Humanities & Social Sciences
Credit points15
Subject Co-ordinatorKevin Brianton
Available to Study Abroad StudentsYes
Subject year levelYear Level 1 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditions Core for Bachelor of Media and Communication (Public Relations)
Graduate capabilities & intended learning outcomes
01. Compose written public relations materials in a logical, coherent, concise, and appropriate format.
- Activities:
- Write and edit a portfolio of documents
02. Synthesize communication knowledge with the principles of public relations in order to create reports.
- Activities:
- Take a client brief and write a situation analysis
03. Identify the causes underlying a problem and propose a range of plausible and innovative options as means to address the problem
- Activities:
- Analyse a situation and develop a range of client recommendations
Subject options
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Melbourne, 2018, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorKevin Brianton
Class requirements
SeminarWeek: 10 - 22
One 1.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via blended.
TutorialWeek: 10 - 22
One 2.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via blended.
Assessments
Assessment element | Comments | % | ILO* |
---|---|---|---|
Five in-class quizzes (equivalent to 2000 words) | 50 | 01, 02, 03 | |
In-class critical presentation on messages (equivalent to 300 words) | 10 | 01, 02 | |
Two writing assignments (equivalent to 1700 words) | 40 | 01 |