jrn3up2 upstart 2

UPSTART 2

JRN3UP2

2018

Credit points: 15

Subject outline

In Upstart, students apply core journalism and media skills in the working newsrooms of La Trobe's student-driven media outlets Upstart Magazine or La Trobe Live. Both streams deliver work-ready newsroom skills, as students produce industry standard media content to deadline. For Upstart, students will write and edit copy to deadline, manage and edit copy from contributors, moderate comments, utilise social media to publicise upstart.net.au's content and activities, write search engine optimised (SEO) standfirsts and headlines and collaborate with other editors, writers and academic staff to ensure content meets industry standards. At La Trobe Live students will produce, present and publish live shows every week, using La Trobe's leading broadcast facilities. Students must adhere to industry standard broadcast guidelines, and produce broadcast content that is creative, engaging and aimed at an identified audience.

SchoolSchool of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorMerryn Sherwood

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites MAC2MLE and or/MIN2POD and JRN2OJP, plus subject coordinators approval.

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions This is a subject for students enrolled within the Bachelor of Media and Communication, or completing a Media Studies Major within the Bachelor of Arts.

Graduate capabilities & intended learning outcomes

01. Apply advanced knowledge gained from previous Upstart and/or La Trobe Live experience, to lead the creation of innovative and interesting media content across multiple platforms, that adheres to industry guidelines.

Activities:: For Upstart, well as producing compelling articles and/or audiovisual materials, students must become familiar with the blogging platform WordPress and tailor stories accordingly. This involves not only producing the core written or a/v content for stories, but also editing, using style guides, categorising, tagging, writing summaries (excerpts) and using hyperlinks within each story item. For La Trobe Live students must put together a broadcast package, from creating and editing audio and visual content, to delivering live broadcasts.
Related graduate capabilities and elements:: Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy,Cultural Literacy); Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy,Cultural Literacy); Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy,Cultural Literacy); Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy,Cultural Literacy); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research); Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills); Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills); Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills); Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills); Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills); Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)

02. Demonstrate the ability to lead a team to produce industry standard media content across multiple platforms.

Activities:: Both Upstart and La Trobe Live rely heavily in peer collaboration and students must work well within a team to execute the respective work in Upstart and La Trobe Live.
Related graduate capabilities and elements:: Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy,Cultural Literacy); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research); Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills); Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills); Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills); Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills); Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills); Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)

03. Apply advanced knowledge of media audiences gained from previous Upstart and/or La Trobe Live experience, to deliver content that engages its intended audience.

Activities:: Students will work on developing content that suits their audience, developing stories on a daily and weekly basis that are most appropriate to this.
Related graduate capabilities and elements:: Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy,Cultural Literacy); Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy,Cultural Literacy); Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy,Cultural Literacy); Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy,Cultural Literacy); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research); Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills); Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills); Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills); Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills); Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills); Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)

04. Apply advanced knowledge of news values gained from previous Upstart and/or La Trobe Live experience, to develop and promote stories post-production.

Activities:: Students develop knowledge of web publishing and social media analytics in order to publicise and promote media once it has been published.
Related graduate capabilities and elements:: Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy,Cultural Literacy); Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy,Cultural Literacy); Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy,Cultural Literacy); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research); Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills); Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills); Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills); Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills); Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills); Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)

Subject options

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Melbourne, 2018, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMerryn Sherwood

Class requirements

SeminarWeek: 10 - 22
One 3.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	%	ILO*
Media Outputs	Students are assessed on the quality of media they produce, against industry standards. Assessment is tailored depending on students' individual media output in either Upstart or La Trobe Live.	60	01, 02, 03, 04
Peer Collaboration	Students are assessed on how well they work within and contribute to their team within either La Trobe Live or Upstart.	30	02
Reflective Piece	Students are assessed on how well they reflect on their experience in the La Trobe Live and Upstart, including how they have applied knowledge learned through their course practically in this subject.	10	02, 03, 04

Melbourne, 2018, Semester 2, Day