DESTINATION MARKETING AND MANAGEMENT

THS3DMM

2017

Credit points: 15

Subject outline

This subject examines the management and marketing of tourism destinations at supra-national, national, state, regional and local/city levels. It will cover a variety of topics such as the economics of tourism destinations; tourism demand; destination choice behaviour; destination competitiveness; the role of Destination Marketing Organisations (DMOs); and the role of partnerships and alliances to promote the destination; destination image, branding and marketing; sustainable tourism destination development; and strategic planning, among others. The subject will emphasise the link between destination marketing and strategic planning for development.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorGeoffrey Crouch

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Either THS1ITH or THS1THE; and either BUS1BUF or MKT1MDP

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsMarketing and Managing Tourism DestinationsPrescribedAlastair M. Morrison (2013)Routledge
ReadingsThe Competitive Destination:A Sustainable Tourism PerspectiveRecommendedJ.R. Brent Ritchie and Geoffrey I. Crouch (2003)CABI Publishing
ReadingsDestination Marketing OrganizationsRecommendedSteven Pike (2004)Elsevier
ReadingsThe Economics of Tourism DestinationsRecommendedNorbert Vanhove (2005)Elsevier
ReadingsTourist Destination ManagementRecommendedEric Laws (1995)Routledge
ReadingsMarketing Tourism DestinationsRecommendedErnie Heath and Geoffrey Wall (1992)Wiley
ReadingsDeveloping Tourism Destinations: Policies and PerspectivesRecommendedLeonard J. Lickorish (1991)Longman
ReadingsRestoring Tourism Destinations in CrisisRecommendedDavid Beirman (2003)Allen & Unwin
ReadingsMarketing PlacesRecommendedPhilip Kotler, Donald H. Haider and Irving Rein (1993)The Free Press
ReadingsDestination Branding (2nd edition)RecommendedNigel Morgan, Annette Pritchard and Roger Pride (2004)Elsevier
ReadingsMarketing for Hospitlity and Tourism (6th edition)RecommendedPhilip Kotler, John Bowen and James Makens (2013)Prentice Hall

Graduate capabilities & intended learning outcomes

01. Describe the role of Destination Management Organisations (DMOs) as it applies to destination marketing and management.

Activities:
Tutorial Participation, and Final Exam
Related graduate capabilities and elements:

02. Analyse the strategic challenges facing destination managers and marketers.

Activities:
Tutorial Participation, Final Exam and Destination Competitiveness assignment
Related graduate capabilities and elements:

03. Recognise and evaluate special issues as they apply to destination marketing and management

Activities:
Tutorial Participation, Final Exam and Destination Image assignment
Related graduate capabilities and elements:

04. Analyse the Destination Competitiveness and Sustainability Model Framework.

Activities:
Tutorial Participation, Final Exam and Destination Competitiveness assignment.
Related graduate capabilities and elements:

Subject options

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Start date between: and    Key dates

Melbourne, 2017, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGeoffrey Crouch

Class requirements

Tutorial Week: 32 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 32 to week 43 and delivered via face-to-face.

Lecture Week: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One 2-hour final examination50 01, 02, 03, 04
Destination Competitiveness Report (1,400 words per student)25 01, 02, 03, 04
Destination Image Report (800 words per student)15 01, 02, 03, 04
Tutorial Participation and Performance (300 words equivalent)Based on quality of participation in discussions as well as group discussion leadership10 01, 02, 03, 04