Credit points: 30

Subject outline

This subject is about the field of strategic communication in society. Using the case study method it explores the role of strategic communication in influencing and changing issues affecting society, including globalisation, sustainability, international development, media ownership and medical and health issues.

SchoolSchool of Humanities & Social Sciences

Credit points30

Subject Co-ordinatorLisa Tam

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Must be enrolled in Master of Strategic Communication (AMSC or AMSTC) or the Graduate Diploma in Strategic Communication (AGSC) or the Graduate Certificate in Strategic Communication (ACSC).


Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions Approval must be obtained from the Program Coordinator. This subject is a core to the Master of Strategic Communication. This subject will be taught in block mode in Sem 2 in the city campus and block mode in Sem 1 off-shore.

Graduate capabilities & intended learning outcomes

01. Develop an understanding of how strategic communication contributes to society

Reading, analysing, discussing and reflecting on case studies

Subject options

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Start date between: and    Key dates

City Campus, 2017, Semester 2, Day


Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorLisa Tam

Class requirements

Seminar Week: 31 - 43
Six 7.0 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm. Taught with STC5SOC (Weeks 2, 6 and 10 of semester) Now to be listed as STCCOS Fri August 5, September 2, October 7 - 2.30 to 9 pm Sat August 6, September 3, October 8 - 9.30 to 3.30 pm "


Assessment elementComments% ILO*
An essay on the impact of strategic communication in any areas covered in the subject (3600 words)40 01
Analyse a case study covered in the subject #2 (2700 words equivalent)30 01
Analyse a case study covered in the subject (2700 words equivalent)30 01