REGIONAL CULTURE AND TOURISM
Not currently offered
Credit points: 15
In this subject, tourism will take the form of a journey through a cultural landscape, investigating the ways in which tourism interacts with, and is informed by, Australian culture, history, heritage and perceptions of national identity. After a general introduction to cultural tourism, the tourism landscape of Australia will be explored through an examination of the major historical eras. The impacts of each era will be investigated in terms of cultural memory, cultural resources and tourism product, and supported by case studies and a site visit. Through the assessment, experience will be gained in researching and documenting cultural tourism sites.
SchoolLa Trobe Business School
Subject Co-ordinatorPaul Strickland
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Prerequisites Must have completed 120 credit points
Special conditions must have completed first year of LBB, LBBTH, LBBTM, LBBEM or equivalent at regional campuses
Graduate capabilities & intended learning outcomes
01. Demonstrate an awareness of Australia's cultural diversity.
- Site Visit
02. Demonstrate an understanding that Australia's history and culture provide both the stimulus and starting point for many tourism initatives.
- Site visit and Report
03. Show the ability to identify and evaluate relevant target markets, and modify the produce/service mix in order to satisfy demand.
- Reserach Report
04. Demonstrate and awareness of the tourism industry's responsibilities to the community in terms of growth and development.
- Tutorial Presentation
05. Demonstrate an ability to examine and analyse the performace of cultural tourism based enterprises, and identify and apply strategies to improve sales and revenues whilst controlling costs and maintaing and/or imrpoving service/product quality.
- Final Exam
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