MARKETING MANAGEMENT
MKT5MMA
2016
Credit points: 15
Subject outline
In this subject students will learn to develop an ability to understand and interpret the role of marketing management in a business setting. Issues relating to market orientation are examined across a variety of different industry sectors and explicated in terms of contemporary marketing theory and practice. The key components of the marketing management planning and control process are outlined, including analysis of the marketing environment; marketing strategy formulation the the design and implementation of the marketing plan, including decisions relating to the marketing mix.
School: La Trobe Business School
Credit points: 15
Subject Co-ordinator: Nicholas Shipley
Available to Study Abroad Students: Yes
Subject year level: Year Level 5 - Masters
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: N/A
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: The La Trobe Business School has an expectation of 80% attendance in all lectures. The University reserves the right to offer this subject in other modes including seminars, lectures, and block mode or modes using electronic technologies. When offered in different modes, assessment schemes may also be varied.
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Marketing Management, 13th Ed | Prescribed | Kotler, P. and Keller, K.L, 2008 | PRENTICE HALL |
Graduate capabilities & intended learning outcomes
01. Integrate and apply marketing theory and skills to practical situations by carrying out effective and accurate evidence based research.
- Activities:
- Seminar
02. Identify, research and critically analyse information relevant to an organizational problem or issue, be able to synthesise that information in order to evaluate potential solutions, develop programs and make recommendations or otherwise effectively addressing the problem or issue.
- Activities:
- Seminar
03. Communicate effectively through written tasks appropriate to varied contexts and audiences.
- Activities:
- Seminar
04. Communicate effectively through oral tasks appropriate to varied contexts and audiences
- Activities:
- Seminar
City Campus, 2016, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: 60
Enrolment information: Room size limitations Limit enrolments
Subject Instance Co-ordinator: Nicholas Shipley
Class requirements
SeminarWeek: 31 - 43
Three 3.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| class tests totalling 2.5 hours | 40 | 01, 02, 03, 04 | |
| one 2,500-word individual major assignment | 40 | 01, 02, 03, 04 | |
| one group class presentation/case study analysis | 1000-words equivalent per student | 20 | 01, 02, 03 |
City Campus, 2016, Week 19-20, Day
Overview
Online enrolment: Yes
Maximum enrolment size: 60
Enrolment information: Room size limitations Limit enrolments
Subject Instance Co-ordinator: Nicholas Shipley
Class requirements
SeminarWeek: 19 - 20
Five 8.0 hours seminar per study period on weekdays during the day from week 19 to week 20 and delivered via face-to-face.
"4 & 7 May from 9am to 5pm and 12, 13, 14 May from 9am to 12pm
and 1pm to 4pm in Intensive Block Mode"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| class tests totalling 2.5 hours | 40 | 01, 02, 03, 04 | |
| one 2,500-word individual major assignment | 40 | 01, 02, 03, 04 | |
| one group class presentation/case study analysis | 1000-words equivalent per student | 20 | 01, 02, 03 |
Melbourne, 2016, Week 12-16, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Nicholas Shipley
Class requirements
SeminarWeek: 12 - 16
Three 3.0 hours seminar per week on weekdays during the day from week 12 to week 16 and delivered via face-to-face.
"block mode for 5 weeks - 4 weeks commencing third week of semester"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| class tests totalling 2.5 hours | 40 | 01, 02, 03, 04 | |
| one 2,500-word individual major assignment | 40 | 01, 02, 03, 04 | |
| one group class presentation/case study analysis | 1000-words equivalent per student | 20 | 01, 02, 03 |
Melbourne, 2016, Week 33-42, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Nicholas Shipley
Class requirements
SeminarWeek: 33 - 36
Three 3.0 hours seminar per week on weekdays during the day from week 33 to week 36 and delivered via face-to-face.
"weeks commecning week 2 of semesterBlock mode delivery for"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| class tests totalling 2.5 hours | 40 | 01, 02, 03, 04 | |
| one 2,500-word individual major assignment | 40 | 01, 02, 03, 04 | |
| one group class presentation/case study analysis | 1000-words equivalent per student | 20 | 01, 02, 03 |
Vietnam, 2016, Week 33-42, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Nicholas Shipley
Class requirements
SeminarWeek: 33 - 42
Two 3.0 hours seminar per week on any day including weekend during the day from week 33 to week 42 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| class tests totalling 2.5 hours | 40 | 01, 02, 03, 04 | |
| one 2,500-word individual major assignment | 40 | 01, 02, 03, 04 | |
| one group class presentation/case study analysis | 1000-words equivalent per student | 20 | 01, 02, 03 |