STRATEGIC MARKETING

MKT3SMK

2016

Credit points: 15

Subject outline

This subject provides students with the ability to develop and communicate effective marketing strategies within organisational and non-organisation contexts by drawing upon relevant strategy concepts, theory, and analytical tools and frameworks.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorPeter Matheis

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisites MKT1MDP

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions Enrolment cap of 50 for Winter School

Learning resources

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsMarketing Planning and StrategyPrescribedReed, P.3RD EDN., THOMSON, 2010

Graduate capabilities & intended learning outcomes

01. Assess an organisation's internal environment to determine its key resources, competences and capabilities

Activities:
Lectures, tutorials, cases studies, assignment and exam
Related graduate capabilities and elements:
Literacies and Communication Skills (Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)

02. Evaluate and recommend appropriate strategic directions that exploit market opportunities and/or organisational capabilities and core competences

Activities:
Lectures, tutorials, cases studies assignment and exam
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)

03. Evaluate the various concepts of strategy and strategic marketing management, and integrate these concepts within the strategy formulation process

Activities:
Lectures, tutorials, cases studies and exam
Related graduate capabilities and elements:
Literacies and Communication Skills (Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

04. Evaluate 'alternative' approaches to the process of formulating marketing strategy

Activities:
Lectures, tutorials, cases studies and exam
Related graduate capabilities and elements:
Literacies and Communication Skills (Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)

05. Formulate and assemble coherent marketing strategies and tactical programs for an organisation to achieve its stated strategic direction

Activities:
Lectures, tutorials cases studies and assignment
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)

06. Identify and evaluate market opportunities across a range of business/organisational situations and external environments

Activities:
Lectures, tutorials, cases studies, assignment and exam
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)

Subject options

Select to view your study options…

Start date between: and    Key dates

Albury-Wodonga, 2016, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPeter Matheis

Class requirements

Seminar Week: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 2-hour final examination50 01, 02, 03, 04
Individual or one group assignment equivalent to 3500 words.Indivdual or group: 2-5 students per group35 01, 02, 03, 04, 05, 06
one 15 minute presentation.Individual or Group: 2-5 students per group15 01, 02, 03, 04, 05, 06

Bendigo, 2016, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPeter Matheis

Class requirements

Seminar Week: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 2-hour final examination50 01, 02, 03, 04
Individual or one group assignment equivalent to 3500 words.Indivdual or group: 2-5 students per group35 01, 02, 03, 04, 05, 06
one 15 minute presentation.Individual or Group: 2-5 students per group15 01, 02, 03, 04, 05, 06

Melbourne, 2016, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPeter Matheis

Class requirements

Seminar Week: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 2-hour final examination50 01, 02, 03, 04
Individual or one group assignment equivalent to 3500 words.Indivdual or group: 2-5 students per group35 01, 02, 03, 04, 05, 06
one 15 minute presentation.Individual or Group: 2-5 students per group15 01, 02, 03, 04, 05, 06

Melbourne, 2016, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPeter Matheis

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 2-hour final examination50 01, 02, 03, 04
Individual or one group assignment equivalent to 3500 words.Indivdual or group: 2-5 students per group35 01, 02, 03, 04, 05, 06
one 15 minute presentation.Individual or Group: 2-5 students per group15 01, 02, 03, 04, 05, 06

Sydney, 2016, Study Period 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPeter Matheis

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Tutorial Week: 10 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 2-hour final examination50 01, 02, 03, 04
Individual or one group assignment equivalent to 3500 words.Indivdual or group: 2-5 students per group35 01, 02, 03, 04, 05, 06
one 15 minute presentation.Individual or Group: 2-5 students per group15 01, 02, 03, 04, 05, 06

Sydney, 2016, Study Period 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPeter Matheis

Class requirements

Lecture Week: 31 - 42
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.

Tutorial Week: 31 - 42
One 1.0 hours tutorial per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 2-hour final examination50 01, 02, 03, 04
Individual or one group assignment equivalent to 3500 words.Indivdual or group: 2-5 students per group35 01, 02, 03, 04, 05, 06
one 15 minute presentation.Individual or Group: 2-5 students per group15 01, 02, 03, 04, 05, 06

Vietnam, 2016, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPeter Matheis

Class requirements

Lecture Week: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Tutorial Week: 31 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 2-hour final examination50 01, 02, 03, 04
Individual or one group assignment equivalent to 3500 words.Indivdual or group: 2-5 students per group35 01, 02, 03, 04, 05, 06
one 15 minute presentation.Individual or Group: 2-5 students per group15 01, 02, 03, 04, 05, 06