mkt3mre marketing research
MARKETING RESEARCH
MKT3MRE
2016
Credit points: 15
Subject outline
Business managers request, assess, purchase and use marketing research to make a wide number of informed decisions. To be able to do this competently, they need to know what marketing research can provide, what research methods are appropriate for different types of problems, and how results should be interpreted. The aim of this subject is to give you the knowledge and skills, as either a future business manager or a marketing research practitioner, to make intelligent decisions in your specification, evaluation, and application of marketing research.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorMarthin Nanere
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisites MKT1MDP
Incompatible subjects MKT2MRB
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Marketing Research (7th edition) | Prescribed | Burns, A.C and Bush, R.F (2014) | Prentice-Hall, Upper Saddle Rvr |
| Readings | SPSS Analysis Without Anguish: Version 18 for Windows | Recommended | Coakes, S.J and Steed, L.G (2011 and 2012) | JOHN WILEY AND SONS, AUSTRALIA |
Graduate capabilities & intended learning outcomes
01. Identify marketing problems and translate them into research questions for marketing in the context of business
- Activities:
- Lecture and tutorials
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
02. Write a research proposal for organisations in the context of business
- Activities:
- Lecture and tutorials and assessment
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
03. Write a questionnaire for organisations in the context of business
- Activities:
- Lecture and tutorials
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
04. Write a research report for organisations in the context of business
- Activities:
- Lecture and tutorials and assessment
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
05. Apply SPSS program for marketing in the context of business
- Activities:
- Lecture and tutorials
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
Subject options
Select to view your study options…
Bendigo, 2016, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
Computer LaboratoryWeek: 10 - 22
One 2.0 hours computer laboratory other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
LectureWeek: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 2-hour final examination | 50 | 01, 02, 03, 04 | |
| SPSS tutorial exercises | Equivalent to 500-words | 10 | 05 |
| Research proposal (team based. 2-3 students per team) | 1,000-words per student | 10 | 01, 02, 04 |
| Research Project (team-based, 2-3 students per team) | 1,500 words per student | 25 | 01, 02, 03, 04 |
| Data Collection | 5 | 03 |
Melbourne, 2016, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Laboratory ClassWeek: 10 - 22
One 1.0 hours laboratory class other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 2-hour final examination | 50 | 01, 02, 03, 04 | |
| SPSS tutorial exercises | Equivalent to 500-words | 10 | 05 |
| Research proposal (team based. 2-3 students per team) | 1,000-words per student | 10 | 01, 02, 04 |
| Research Project (team-based, 2-3 students per team) | 1,500 words per student | 25 | 01, 02, 03, 04 |
| Data Collection | 5 | 03 |
Sydney, 2016, Study Period 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
LectureWeek: 10 - 22
One 3.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 2-hour final examination | 50 | 01, 02, 03, 04 | |
| SPSS tutorial exercises | Equivalent to 500-words | 10 | 05 |
| Research proposal (team based. 2-3 students per team) | 1,000-words per student | 10 | 01, 02, 04 |
| Research Project (team-based, 2-3 students per team) | 1,500 words per student | 25 | 01, 02, 03, 04 |
| Data Collection | 5 | 03 |
Sydney, 2016, Study Period 3, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
Lecture
One 3.0 hours lecture other recurrence on weekdays during the day and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 2-hour final examination | 50 | 01, 02, 03, 04 | |
| SPSS tutorial exercises | Equivalent to 500-words | 10 | 05 |
| Research proposal (team based. 2-3 students per team) | 1,000-words per student | 10 | 01, 02, 04 |
| Research Project (team-based, 2-3 students per team) | 1,500 words per student | 25 | 01, 02, 03, 04 |
| Data Collection | 5 | 03 |
Vietnam, 2016, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 2-hour final examination | 50 | 01, 02, 03, 04 | |
| SPSS tutorial exercises | Equivalent to 500-words | 10 | 05 |
| Research proposal (team based. 2-3 students per team) | 1,000-words per student | 10 | 01, 02, 04 |
| Research Project (team-based, 2-3 students per team) | 1,500 words per student | 25 | 01, 02, 03, 04 |
| Data Collection | 5 | 03 |
Vietnam, 2016, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 2-hour final examination | 50 | 01, 02, 03, 04 | |
| SPSS tutorial exercises | Equivalent to 500-words | 10 | 05 |
| Research proposal (team based. 2-3 students per team) | 1,000-words per student | 10 | 01, 02, 04 |
| Research Project (team-based, 2-3 students per team) | 1,500 words per student | 25 | 01, 02, 03, 04 |
| Data Collection | 5 | 03 |