APPLIED MANAGEMENT FOR ENGINEERS

ELE4EMT

2016

Credit points: 15

Subject outline

The aim is to give engineering students a sense of what is required to start up and operate a business. Marketing, legal and management principles are taught, leading to the application of these in developing a business proposal.

SchoolSchool Engineering&Mathematical Sciences

Credit points15

Subject Co-ordinatorEddie Custovic

Available to Study Abroad StudentsYes

Subject year levelYear Level 4 - UG/Hons/1st Yr PG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Learning resources

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsMarketing - creating and keeping customers in an e-commerce worldPrescribedZikmoud, WG and D'Amico, M 20017TH EDN, SOUTH-WESTERN COLLEGE PUBLISHING
ReadingsUnderstanding the Australian legal systemPrescribedCarvan, J 20016TH EDN, THOMSON REUTERS (PROFESSIONAL) AUSTRALIA

Graduate capabilities & intended learning outcomes

01. Analyse and evaluate the impact of marketing on society and business.

Activities:
The knowledge gained in 12 marketing lectures is then applied in an individual assignment and in developing a group business plan.
Related graduate capabilities and elements:
Ethical Awareness (Ethical Awareness)
Quantitative Literacy/ Numeracy (Quantitative Literacy/ Numeracy)
Critical Thinking (Critical Thinking)
Inquiry/ Research (Inquiry/ Research)

02. Apply legal principles as they affect practising engineers, where appropriate, in the business plan.

Activities:
Knowledge is gained in 8 legal principles lectures and applied where appropriate in the business plan.
Related graduate capabilities and elements:
Critical Thinking (Critical Thinking)
Ethical Awareness (Ethical Awareness)
Inquiry/ Research (Inquiry/ Research)

03. Analyse and interpret the business and economic environment within which engineers operate to formulate business and marketing strategies.

Activities:
2 lectures deal with the business environment and strategy formulation; this is then expanded and built upon in subsequent marketing lectures. The knowledge is applied in the assignment and business plan.
Related graduate capabilities and elements:
Creative Problem-solving (Creative Problem-solving)
Inquiry/ Research (Inquiry/ Research)
Critical Thinking (Critical Thinking)
Quantitative Literacy/ Numeracy (Quantitative Literacy/ Numeracy)
Ethical Awareness (Ethical Awareness)

04. Collaborate, cooperate, and work effectively as part of a team to produce a business plan.

Activities:
Regular team meetings are held to develop the business plan resulting in a team presentation and a written business plan.
Related graduate capabilities and elements:
Teamwork (Teamwork)

05. Write a clear, concise and well-structured business plan and deliver an engaging and persuasive oral presentation.

Activities:
Using the knowledge gained in lectures, conduct regular team meetings to develop the business plan, and present orally and in written report form.
Related graduate capabilities and elements:
Writing (Writing)
Ethical Awareness (Ethical Awareness)
Inquiry/ Research (Inquiry/ Research)
Critical Thinking (Critical Thinking)
Speaking (Speaking)
Creative Problem-solving (Creative Problem-solving)
Quantitative Literacy/ Numeracy (Quantitative Literacy/ Numeracy)
Teamwork (Teamwork)

Subject options

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Start date between: and    Key dates

Melbourne, 2016, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorEddie Custovic

Class requirements

Lecture Week: 10 - 22
Three 1.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Tutorial Week: 10 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Assignment - marketing case-study (approx 500 words)In order to pass this unit, students must obtain an overall pass grade and pass the quizzes.20 01, 02, 03
Business Plan, Presentation (approx 2000 words) and related activities50 01, 02, 03, 04, 05
3 x online quizzes30 01, 02, 03