SUSTAINABLE MANAGEMENT & MARKETING

BUS5SMM

2016

Credit points: 15

Subject outline

This subject provides an introduction to key dimensions of management and marketing in diverse organisational contexts. Informed by the need for sustainable value creation in contemporary organisations, the subject explores how external and internal environments influence management and marketing behaviour and practice. Students engage with these issues by considering and analysing real world examples, informed by theoretical and analytic frameworks.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorVanessa Ratten

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjects BUS5MMS

Equivalent subjectsN/A

Special conditionsN/A

Graduate capabilities & intended learning outcomes

01. Appraise the function of marketing and management in generating sustainable competitive advantage

Activities:
Assessment tasks constructed to enable students to develop expertise and skills in engaging with challenges of management and marketing, and sustainable value creation. Group work assignment will require collaboration and cooperation.cooperation.
Related graduate capabilities and elements:
Literacies and Communication Skills (Cultural Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour)

02. Critique entrepreneurial strategies for innovation in real-life business situations

Activities:
Marketing audits, assessing product strategy, promotion strategy, pricing strategy, distribution strategy against best practice and theory,
Related graduate capabilities and elements:
Literacies and Communication Skills (Cultural Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour)

03. Explain and apply marketing concepts from a value exchange perspective

Activities:
Class lectures, discussion and readings cover key theoretical positions around management and marketing, and sustainable value creation. Assessment provides opportunity to engage critically with these theoretical positions.
Related graduate capabilities and elements:
Literacies and Communication Skills (Cultural Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour)

04. Synthesise key global management concepts and trends for use in sustainable decision making in contemporary business

Activities:
Class lectures, discussion and readings cover issues around management and marketing, and sustainable value creation. Assessment provides opportunity to engage critically with these issues. Presentation skills, response in the form of generating solutions, and recommendatuions to case studies,
Related graduate capabilities and elements:
Literacies and Communication Skills (Cultural Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour)

05. Undertake business environmental analysis and communicate findings verbally and in writing to a variety of stakeholders

Activities:
Class lectures, discussion and readings cover key theoretical positions around management and marketing and environmental analysis of an organisation, considering company structure leadership style, major stakeholders, management strategies in relation to innovation, entrepreneurship and sustainability
Related graduate capabilities and elements:
Literacies and Communication Skills (Cultural Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour)

Subject options

Select to view your study options…

Start date between: and    Key dates

City Campus, 2016, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment size60

Enrolment information Class size constraints in City Campus Quota

Subject Instance Co-ordinatorVanessa Ratten

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One x 2,500-3,000 word individual environmental analysis essay (Marketing component)40 01, 02, 03, 05
One x 2,500-3000 word individual environmental analysis essay (Management component)40 01, 02, 04, 05
One x 20 minute group case study presentation(3-4 students per group) total for whole group 1500 words20 01, 02, 03

City Campus, 2016, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment size90

Enrolment information Class size constraints in City Campus Excess students will be advised to enrol at Bundoora.

Subject Instance Co-ordinatorVanessa Ratten

Class requirements

Seminar Week: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via blended.

Assessments

Assessment elementComments% ILO*
One x 2,500-3,000 word individual environmental analysis essay (Marketing component)40 01, 02, 03, 05
One x 2,500-3000 word individual environmental analysis essay (Management component)40 01, 02, 04, 05
One x 20 minute group case study presentation(3-4 students per group) total for whole group 1500 words20 01, 02, 03

City Campus, 2016, Week 51-51, Day

Overview

Online enrolmentYes

Maximum enrolment size60

Enrolment information Class size constraints in City Campus Quota

Subject Instance Co-ordinatorVanessa Ratten

Class requirements

Block Mode Week: 51 - 51
Five 6.0 hours block mode per study period on weekdays during the day from week 51 to week 51 and delivered via face-to-face.
"Classes require preparation and are supported by online materials."

Assessments

Assessment elementComments% ILO*
One x 2,500-3,000 word individual environmental analysis essay (Marketing component)40 01, 02, 03, 05
One x 2,500-3000 word individual environmental analysis essay (Management component)40 01, 02, 04, 05
One x 20 minute group case study presentation(3-4 students per group) total for whole group 1500 words20 01, 02, 03

Melbourne, 2016, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorVanessa Ratten

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One x 2,500-3,000 word individual environmental analysis essay (Marketing component)40 01, 02, 03, 05
One x 2,500-3000 word individual environmental analysis essay (Management component)40 01, 02, 04, 05
One x 20 minute group case study presentation(3-4 students per group) total for whole group 1500 words20 01, 02, 03

Melbourne, 2016, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorVanessa Ratten

Class requirements

Seminar Week: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One x 2,500-3,000 word individual environmental analysis essay (Marketing component)40 01, 02, 03, 05
One x 2,500-3000 word individual environmental analysis essay (Management component)40 01, 02, 04, 05
One x 20 minute group case study presentation(3-4 students per group) total for whole group 1500 words20 01, 02, 03

Melbourne, 2016, Week 05-07, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorVanessa Ratten

Class requirements

Seminar Week: 05 - 07
One 5.0 hours seminar other recurrence on weekdays during the day from week 05 to week 07 and delivered via face-to-face.
"Block mode on Tuesdays and Fridays January 26 2016: 10.00am # 3.00pm January 29th 2016: 10.00am # 3.00pm February 2nd 2016: 10.00am # 3.00pm February 5th 2016: 10.00am # 3.00pm February 9th 2016: 10.00am # 3.00pm February 12th 2016: 10.00am # 3.00pm "

Assessments

Assessment elementComments% ILO*
One x 2,500-3,000 word individual environmental analysis essay (Marketing component)40 01, 02, 03, 05
One x 2,500-3000 word individual environmental analysis essay (Management component)40 01, 02, 04, 05
One x 20 minute group case study presentation(3-4 students per group) total for whole group 1500 words20 01, 02, 03

Melbourne, 2016, Summer, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorVanessa Ratten

Class requirements

Seminar
Four 8.0 hours seminar per study period on weekdays during the day and delivered via face-to-face.
"Two sessions per week over two weeks. Classes require preparation and are supported by online materials."

Assessments

Assessment elementComments% ILO*
One x 2,500-3,000 word individual environmental analysis essay (Marketing component)40 01, 02, 03, 05
One x 2,500-3000 word individual environmental analysis essay (Management component)40 01, 02, 04, 05
One x 20 minute group case study presentation(3-4 students per group) total for whole group 1500 words20 01, 02, 03

Online, 2016, Online StudyPeriod 5, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorVanessa Ratten

Class requirements

Unscheduled Online Class Week: 36 - 42
Seven 2.0 hours unscheduled online class per study period on any day including weekend during the day from week 36 to week 42 and delivered via online.

Assessments

Assessment elementComments% ILO*
One x 2,500-3,000 word individual environmental analysis essay (Marketing component)40 01, 02, 03, 05
One x 2,500-3000 word individual environmental analysis essay (Management component)40 01, 02, 04, 05
One x 20 minute group case study presentation(3-4 students per group) total for whole group 1500 words20 01, 02, 03

Sydney, 2016, Study Period 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorVanessa Ratten

Class requirements

Seminar Week: 10 - 22
One 3.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One x 2,500-3,000 word individual environmental analysis essay (Marketing component)40 01, 02, 03, 05
One x 2,500-3000 word individual environmental analysis essay (Management component)40 01, 02, 04, 05
One x 20 minute group case study presentation(3-4 students per group) total for whole group 1500 words20 01, 02, 03

Sydney, 2016, Study Period 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorVanessa Ratten

Class requirements

Seminar Week: 31 - 42
One 3.0 hours seminar per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One x 2,500-3,000 word individual environmental analysis essay (Marketing component)40 01, 02, 03, 05
One x 2,500-3000 word individual environmental analysis essay (Management component)40 01, 02, 04, 05
One x 20 minute group case study presentation(3-4 students per group) total for whole group 1500 words20 01, 02, 03

Sydney, 2016, Study Period 3, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorVanessa Ratten

Class requirements

Seminar Week: 46
One 3.0 hours seminar per week on weekdays during the day in week 46 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One x 2,500-3,000 word individual environmental analysis essay (Marketing component)40 01, 02, 03, 05
One x 2,500-3000 word individual environmental analysis essay (Management component)40 01, 02, 04, 05
One x 20 minute group case study presentation(3-4 students per group) total for whole group 1500 words20 01, 02, 03