DESTINATION MARKETING AND MANAGEMENT
THS3DMM
2015
Credit points: 15
Subject outline
This subject examines the management and marketing of tourism destinations at supra-national, national, state, regional and local/city levels. It will cover a variety of topics such as the economics of tourism destinations; tourism demand; destination choice behaviour; destination competitiveness; the role of Destination Management Organisations (DMOs); the role of partnerships and alliances to promote the destination; destination image, branding and marketing; sustainable tourism destination development; and strategic planning, among others. The subject will emphasise the link between destination management and strategic policy and planning.
School: La Trobe Business School
Credit points: 15
Subject Co-ordinator: Geoffrey Crouch
Available to Study Abroad Students: Yes
Subject year level: Year Level 3 - UG
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: THS1ITH or MKT1MDP or BUS1BUF
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: N/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Marketing and Managing Tourism Destinations | Prescribed | Alastair M. Morrison (2013) | Routledge |
Graduate capabilities & intended learning outcomes
01. Describe the role of Destination Management Organisations (DMOs) as it applies to destination marketing and management.
- Activities:
- Lectures, tutorial participation, and assignments.
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
02. Analyse the strategic challenges facing destination managers and marketers.
- Activities:
- Lectures, tutorial participation, and assignments.
- Related graduate capabilities and elements:
- Inquiry/ Research(Inquiry/ Research)
- Critical Thinking(Critical Thinking)
03. Recognise and evaluate special issues as they apply to destination marketing and management.
- Activities:
- Lectures, tutorial participation, and Destination Image Report assignment
- Related graduate capabilities and elements:
- Inquiry/ Research(Inquiry/ Research)
- Critical Thinking(Critical Thinking)
04. Analyse the destination competitiveness and sustainability model framework
- Activities:
- Lectures and Destination Competitiveness Report assignment.
- Related graduate capabilities and elements:
- Inquiry/ Research(Inquiry/ Research)
- Critical Thinking(Critical Thinking)
Melbourne, 2015, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Geoffrey Crouch
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
TutorialWeek: 31 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Tutorial Participation and Performance | 10 | 01, 02, 03, 04 | |
| Destination Image Report | 1000 words (individual task). | 15 | 01, 02, 03, 04 |
| Destination Competitiveness Project | 6000 words (per group). | 25 | 01, 02, 03, 04 |
| Final 2-hour Examination | 50 | 01, 02, 03, 04 |
Other Site, 2015, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Geoffrey Crouch
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Tutorial Participation and Performance | 10 | 01, 02, 03, 04 | |
| Destination Image Report | 1000 words (individual task). | 15 | 01, 02, 03, 04 |
| Destination Competitiveness Project | 6000 words (per group). | 25 | 01, 02, 03, 04 |
| Final 2-hour Examination | 50 | 01, 02, 03, 04 |