THE EVENT EXPERIENCE
THS1FEM
2015
Credit points: 15
Subject outline
This subject provides an introduction to festivals and event management including strategic and operational perspectives. Students will learn about the nature and importance of events, the conceptualisation process, the role of events in tourism, stakeholders, objectives and impacts. They'll be introduced to a triple bottom line approach to their evaluation, and will learn about destination image and reimagining place identity, reinventing events, project management, logistics and human resources issues.
School: La Trobe Business School
Credit points: 15
Subject Co-ordinator: Paul Willard
Available to Study Abroad Students: Yes
Subject year level: Year Level 1 - UG
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: N/A
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: N/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Strategic Management of Festivals and Events. | Prescribed | Frost, W. and Laing, L. (2012) | CENGAGE |
Graduate capabilities & intended learning outcomes
01. Demonstrate an understanding of special events and their role in society through a minor essay
- Activities:
- Minor Essay
02. Demonstrate an understanding of the processes of conceptualising events and the role of stakeholders in that practice through a major essay
- Activities:
- Major Essay
03. Demonstrate an understanding of how events affect destination image and domestic and inbound tourism through a minor essay
- Activities:
- Minor Essay
04. Devise strategies for the effective project management of events, particularly in terms of logistics, human resources and marketing
- Activities:
- Final Exam
05. Demonstrate an understanding of the increasing importance and utilisation of media strategies
- Activities:
- Major Essay and Final Exam
06. Demonstrate an understanding of the increasing importance and utilisation of media strategies
- Activities:
- Final Exam
- Related graduate capabilities and elements:
- Writing(Writing)
- Critical Thinking(Critical Thinking)
07. Research, critically evaluate and communicate effectively through a major essay
- Activities:
- Major Essay
- Related graduate capabilities and elements:
- Writing(Writing)
- Critical Thinking(Critical Thinking)
- Creative Problem-solving(Creative Problem-solving)
Bendigo, 2015, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Paul Willard
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
TutorialWeek: 32 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 32 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2,000-word major essay | 40 | 01, 06, 07 | |
| one 2-hour final examination | 50 | 02, 03 | |
| one 500-word minor essay | 10 | 04, 05 |
Melbourne, 2015, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Paul Willard
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
TutorialWeek: 32 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 32 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2,000-word major essay | 40 | 01, 06, 07 | |
| one 2-hour final examination | 50 | 02, 03 | |
| one 500-word minor essay | 10 | 04, 05 |