THE EVENT EXPERIENCE

THS1FEM

2015

Credit points: 15

Subject outline

This subject provides an introduction to festivals and event management including strategic and operational perspectives. Students will learn about the nature and importance of events, the conceptualisation process, the role of events in tourism, stakeholders, objectives and impacts. They'll be introduced to a triple bottom line approach to their evaluation, and will learn about destination image and reimagining place identity, reinventing events, project management, logistics and human resources issues.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorPaul Willard

Available to Study Abroad StudentsYes

Subject year levelYear Level 1 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsStrategic Management of Festivals and Events.PrescribedFrost, W. and Laing, L. (2012)CENGAGE

Graduate capabilities & intended learning outcomes

01. Demonstrate an understanding of special events and their role in society through a minor essay

Activities:
Minor Essay

02. Demonstrate an understanding of the processes of conceptualising events and the role of stakeholders in that practice through a major essay

Activities:
Major Essay

03. Demonstrate an understanding of how events affect destination image and domestic and inbound tourism through a minor essay

Activities:
Minor Essay

04. Devise strategies for the effective project management of events, particularly in terms of logistics, human resources and marketing

Activities:
Final Exam

05. Demonstrate an understanding of the increasing importance and utilisation of media strategies

Activities:
Major Essay and Final Exam

06. Demonstrate an understanding of the increasing importance and utilisation of media strategies

Activities:
Final Exam
Related graduate capabilities and elements:
Writing (Writing)
Critical Thinking (Critical Thinking)

07. Research, critically evaluate and communicate effectively through a major essay

Activities:
Major Essay
Related graduate capabilities and elements:
Writing (Writing)
Critical Thinking (Critical Thinking)
Creative Problem-solving (Creative Problem-solving)

Subject options

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Start date between: and    Key dates

Bendigo, 2015, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPaul Willard

Class requirements

Lecture Week: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Tutorial Week: 32 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 32 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 2,000-word major essay40 01, 06, 07
one 2-hour final examination50 02, 03
one 500-word minor essay10 04, 05

Melbourne, 2015, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPaul Willard

Class requirements

Lecture Week: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Tutorial Week: 32 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 32 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 2,000-word major essay40 01, 06, 07
one 2-hour final examination50 02, 03
one 500-word minor essay10 04, 05