ths1fem the event experience
THE EVENT EXPERIENCE
THS1FEM
2015
Credit points: 15
Subject outline
This subject provides an introduction to festivals and event management including strategic and operational perspectives. Students will learn about the nature and importance of events, the conceptualisation process, the role of events in tourism, stakeholders, objectives and impacts. They'll be introduced to a triple bottom line approach to their evaluation, and will learn about destination image and reimagining place identity, reinventing events, project management, logistics and human resources issues.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorPaul Willard
Available to Study Abroad StudentsYes
Subject year levelYear Level 1 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
Resource Type | Title | Resource Requirement | Author and Year | Publisher |
---|---|---|---|---|
Readings | Strategic Management of Festivals and Events. | Prescribed | Frost, W. and Laing, L. (2012) | CENGAGE |
Graduate capabilities & intended learning outcomes
01. Demonstrate an understanding of special events and their role in society through a minor essay
- Activities:
- Minor Essay
02. Demonstrate an understanding of the processes of conceptualising events and the role of stakeholders in that practice through a major essay
- Activities:
- Major Essay
03. Demonstrate an understanding of how events affect destination image and domestic and inbound tourism through a minor essay
- Activities:
- Minor Essay
04. Devise strategies for the effective project management of events, particularly in terms of logistics, human resources and marketing
- Activities:
- Final Exam
05. Demonstrate an understanding of the increasing importance and utilisation of media strategies
- Activities:
- Major Essay and Final Exam
06. Demonstrate an understanding of the increasing importance and utilisation of media strategies
- Activities:
- Final Exam
- Related graduate capabilities and elements:
- Writing(Writing)
- Critical Thinking(Critical Thinking)
07. Research, critically evaluate and communicate effectively through a major essay
- Activities:
- Major Essay
- Related graduate capabilities and elements:
- Writing(Writing)
- Critical Thinking(Critical Thinking)
- Creative Problem-solving(Creative Problem-solving)
Subject options
Select to view your study options…
Bendigo, 2015, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPaul Willard
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
TutorialWeek: 32 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 32 to week 43 and delivered via face-to-face.
Assessments
Assessment element | Comments | % | ILO* |
---|---|---|---|
one 2,000-word major essay | 40 | 01, 06, 07 | |
one 2-hour final examination | 50 | 02, 03 | |
one 500-word minor essay | 10 | 04, 05 |
Melbourne, 2015, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPaul Willard
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
TutorialWeek: 32 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 32 to week 43 and delivered via face-to-face.
Assessments
Assessment element | Comments | % | ILO* |
---|---|---|---|
one 2,000-word major essay | 40 | 01, 06, 07 | |
one 2-hour final examination | 50 | 02, 03 | |
one 500-word minor essay | 10 | 04, 05 |