stc5sta strategic comm strategy
STRATEGIC COMMUNICATION STRATEGY
STC5STA
2015
Credit points: 30
Subject outline
This subject demonstrates the links between corporate strategic planning and strategic communication planning and covers the development and evaluation of stakeholder maps, annual strategic communication plans and campaign plans.
SchoolSchool of Humanities & Social Sciences
Credit points30
Subject Co-ordinatorKevin Brianton
Available to Study Abroad StudentsYes
Subject year levelYear Level 5 - Masters
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites Must be enrolled in Master of Strategic Communication, Graduate Certification in Strategic Communication or Graduate Diploma in Strategic Communication.
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditions Approval must be obtained from the Program Coordinator. This subject is a core to the Master of Strategic Communication. This subject will be taught in Sem 1 in the city campus and in block mode in Sem 2 off-shore.
Graduate capabilities & intended learning outcomes
01. Develop an understanding of the links between communication strategy and organisational strategic planning
- Activities:
- Research and writing of strategic communication plans
- Related graduate capabilities and elements:
- Inquiry/ Research(Inquiry/ Research)
- Creative Problem-solving(Creative Problem-solving)
- Critical Thinking(Critical Thinking)
- Writing(Writing)
02. Understanding stakeholders
- Activities:
- Stakeholder mapping exercises
- Related graduate capabilities and elements:
- Writing(Writing)
03. Campaign planning
- Activities:
- Writing and evaluating campaigns
- Related graduate capabilities and elements:
- Writing(Writing)
- Creative Problem-solving(Creative Problem-solving)
- Inquiry/ Research(Inquiry/ Research)
- Teamwork(Teamwork)
Subject options
Select to view your study options…
City, 2015, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorKevin Brianton
Class requirements
SeminarWeek: 18 - 18
One 6.5 hours seminar per study period on any day including weekend during the day from week 18 to week 18 and delivered via blended.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."
SeminarWeek: 18 - 18
One 7.0 hours seminar per study period on saturday during the day from week 18 to week 18 and delivered via blended.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."
SeminarWeek: 16 - 16
One 6.5 hours seminar per study period on any day including weekend during the day from week 16 to week 16 and delivered via blended.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."
SeminarWeek: 16 - 16
One 7.0 hours seminar per study period on saturday during the day from week 16 to week 16 and delivered via blended.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."
SeminarWeek: 11 - 11
One 6.5 hours seminar per study period on any day including weekend during the day from week 11 to week 11 and delivered via blended.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."
SeminarWeek: 11 - 11
One 7.0 hours seminar per study period on saturday during the day from week 11 to week 11 and delivered via blended.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Develop a stakeholder map (1800 words equivalent) | 20 | 01, 02 | |
| Develop an overview of an annual communication plan (3600 words equivalent) | 40 | 01 | |
| Develop and evaluating a campaign plan (3600 words equivalent) | 40 | 01, 02, 03 |