ISSUES MANAGEMENT IN STRATEGIC COMMUNICATION

STC5ISM

2015

Credit points: 30

Subject outline

In an increasingly complex, interconnected and globalised world, Issue Management continues to be seen as a prominent practice for organisations ever more aware of public sentiment, reputation protection and the preservation of public trust. Examining issue management across government, NFP and business, the course will examine techniques and strategies for understanding the potential for issues to emerge from both expected and unexpected events. The course will consider formal strategies and techniques which provide effective planning for and responses to these issues, with the guiding principle of harm reduction and the maintainence of public confidence, trust and safety. While attention will be given to recent forms of issue management such as, online social media hate campaigns, it will also consider the historical foundations of this field and the ongoing challenges which each historical and cultural situation provides.

SchoolSchool of Humanities & Social Sciences

Credit points30

Subject Co-ordinatorMark Civitella

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Enrolment in the Master of Strategic Communication (AMSTC)

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Graduate capabilities & intended learning outcomes

01. Developing the documents, materials and techniques which may form elements of a formal response including training staff in media presentation.

Activities:
Case study of mining Industry response to the mining industry resources rent tax. Analysis of Australian Army response to various allegations. Training for one-on-one and media conference interviews, on the record and off the record backgrounding.
Related graduate capabilities and elements:
Critical Thinking (Critical Thinking)
Creative Problem-solving (Creative Problem-solving)

02. Planning for expected and unexpected issues and how they could be addressd.

Activities:
Contemporary case study analysis of issue management across each sector of the institutional community.
Related graduate capabilities and elements:
Critical Thinking (Critical Thinking)
Inquiry/ Research (Inquiry/ Research)
Creative Problem-solving (Creative Problem-solving)
Writing (Writing)

03. Understanding the cultural and social differences which may be required in a particular crisis environment.

Activities:
Contemporary case study analysis of current events across the global community. eg. Malaysian Airline, Korean Ferry, Automative recalls following mechanical failures.
Related graduate capabilities and elements:
Critical Thinking (Critical Thinking)
Creative Problem-solving (Creative Problem-solving)
Writing (Writing)
Speaking (Speaking)

Subject options

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Start date between: and    Key dates

City, 2015, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMark Civitella

Class requirements

Seminar Week: 31 - 43
Three 6.5 hours seminar per study period on weekdays during the day from week 31 to week 43 and delivered via blended.
"3 blocks of 6 hours taught on Fridays and all day Saturday at the city campus."

Seminar Week: 31 - 43
Three 7.0 hours seminar per study period on saturday during the day from week 31 to week 43 and delivered via blended.
"3 blocks of 6 hours taught on Saturdays at the city campus."

Assessments

Assessment elementComments% ILO*
Major Research essay on set topic (equivalent to 4000-words)40 01, 02, 03
Research essay managing a Multi-Cultural Response to a Crisis (equivalent to 2500-words) .30 01, 02, 03
Research essay on Planning for the Unexpected Crisis (equivalent to 2500-words).30 03, 01, 02