mkt2cbe consumer behaviour
CONSUMER BEHAVIOUR
MKT2CBE
2015
Credit points: 15
Subject outline
This subject provides an understanding of the role of consumer behaviour in development of the total marketing mix. Students will evaluate the contribution of psychological and social knowledge to both consumer and organisational marketing. This subject has an emphasis on the development of practical analytical skills, and students will gain experience in the writing of effective positioning statements.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorStephen Singaraju
Available to Study Abroad StudentsYes
Subject year levelYear Level 2 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjects MKT3CBC
Equivalent subjectsN/A
Special conditionsN/A
Graduate capabilities & intended learning outcomes
01. Recall, restate, and apply basic consumer behaviour theory in written and forms
- Activities:
- Lecture, tutorial and assessment
02. Differentiate between ethical and unethical behaviours by consumers and by companies through the application of consumer behaviour techniques and knowledge
- Activities:
- Lecture, tutorial and assessment
03. Critically analyse product and marketing appeals in terms of the consumer behaviour issues through a structured written report
- Activities:
- Lecture, tutorial and assessment
04. Identify limitations and problems in product and marketing appeals, and make logical and justifiable proposals to address the existing limitations
- Activities:
- Lecture, tutorial and assessment
05. Differentiate between the personal, marketing, and managerial applications of consumer behaviour
- Activities:
- Lecture, tutorial and assessment
Subject options
Select to view your study options…
Albury-Wodonga, 2015, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorStephen Singaraju
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 11 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 1-hour mid-semester multiple choice test | 15 | 01, 02, 03, 04, 05 | |
| one 2,000-2,500-word group essay | teams of two students | 35 | 01, 02, 03, 04, 05 |
| one 2-hour final examination | 50 | 01, 02, 03, 04, 05 |
Bendigo, 2015, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 10 - 22
One 1.0 hours tutorial other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2,000 word group assignment | 030 | 01, 02, 03, 04, 05 | |
| one 3-hour final examination | 070 | 01, 02, 03, 04, 05 |
Melbourne, 2015, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorStephen Singaraju
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 10 - 22
One 1.0 hours tutorial other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 1-hour mid-semester multiple choice test | 15 | 01, 02, 03, 04, 05 | |
| one 2,000-2,500-word group essay | teams of two students | 35 | 01, 02, 03, 04, 05 |
| one 2-hour final examination | 50 | 01, 02, 03, 04, 05 |
Other Site, 2015, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorStephen Singaraju
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture per week during the day from week 31 to week 43 and delivered via face-to-face.
TutorialWeek: 31 - 43
One 1.0 hours tutorial per week during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 1-hour mid-semester multiple choice test | 15 | 01, 02, 03, 04, 05 | |
| one 2,000-2,500-word group essay | teams of two students | 35 | 01, 02, 03, 04, 05 |
| one 2-hour final examination | 50 | 01, 02, 03, 04, 05 |
Sydney, 2015, ACN Semester 1, Day
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorStephen Singaraju
Class requirements
LectureWeek: 11 - 22
One 3.0 hours lecture other recurrence on weekdays during the day from week 11 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 1-hour mid-semester multiple choice test | 15 | 01, 02, 03, 04, 05 | |
| one 2,000-2,500-word group essay | teams of two students | 35 | 01, 02, 03, 04, 05 |
| one 2-hour final examination | 50 | 01, 02, 03, 04, 05 |
Sydney, 2015, ACN Summer Semester, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorStephen Singaraju
Class requirements
LectureWeek: 45 - 05
One 3.0 hours lecture other recurrence on weekdays during the day from week 45 to week 05 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 1-hour mid-semester multiple choice test | 15 | 01, 02, 03, 04, 05 | |
| one 2,000-2,500-word group essay | teams of two students | 35 | 01, 02, 03, 04, 05 |
| one 2-hour final examination | 50 | 01, 02, 03, 04, 05 |
Vietnam, 2015, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorStephen Singaraju
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 1-hour mid-semester multiple choice test | 15 | 01, 02, 03, 04, 05 | |
| one 2,000-2,500-word group essay | teams of two students | 35 | 01, 02, 03, 04, 05 |
| one 2-hour final examination | 50 | 01, 02, 03, 04, 05 |
Vietnam, 2015, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorStephen Singaraju
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 1-hour mid-semester multiple choice test | 15 | 01, 02, 03, 04, 05 | |
| one 2,000-2,500-word group essay | teams of two students | 35 | 01, 02, 03, 04, 05 |
| one 2-hour final examination | 50 | 01, 02, 03, 04, 05 |