ADVERTISING AND SALES PROMOTION
MKT2ADV
Not currently offered
Credit points: 15
Subject outline
Students are exposed to the role of advertising in a free economy, and how it impacts the media of mass communications. Students learn about advertising appeals, product and market research, selection of media, testing of advertising effectiveness and the advertising profession. In this subject, students will focus on advanced concepts and practices in advertising and sales promotion consistent which will provide skills essential to graduates in their future professional career.
School: La Trobe Business School
Credit points: 15
Subject Co-ordinator: Greg Jamieson
Available to Study Abroad Students: Yes
Subject year level: Year Level 2 - UG
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: N/A
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: N/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Advertising principles and practice | Prescribed | Wells, Et al. | 2ND AUSTRALASIAN EDN. PEARSON, 2011 |
Graduate capabilities & intended learning outcomes
01. By the end of this unit students should understand the various forms of promotion and their advantages and disadvanatges
- Activities:
- Lectures, tutorials
02. By the end of the unit students should be able to select appropriate media in implementing a sales promotion campaign
- Activities:
- Lectures, tutorials and sales promotion campaign group assignment
03. By the end of this unit students should be able to present a sales promotion campaign in a professional manner
- Activities:
- Presentation of sales promotion campaign to class
04. At the end of the unit students should have an understanding of the creative issues that need to be considered in an advertising campaign
- Activities:
- Lectures, tutorials and sales promotioncampaign group assignment
05. At the end of the unit students should have developed an understanding of the process of developing an advertising campaign, and apply them in particular in a short term sales promotion action
- Activities:
- Lectures, tutorials and sales promotion campaign group assignment