min3mpd multi platform design



Not currently offered

Credit points: 15

This subject addresses La Trobe's Innovation and Entrepreneurship Essential. Innovation and Entrepreneurship is about using your creativity to generate new ideas, understand and solve complex problems and thrive in a fast-changing world.

Subject outline

Multi-platform Design gives students the opportunity to work in self-managed project teams, researching and developing a concept for a multi-platform media project into a detailed proposal. The course provides a synthesis of media theory, media production, and professional practice, exploring the various stages of preparing a media project proposal for presentation to a potential funder.

SchoolSchool of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorLawrie Zion

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites 30 credit points of first-year subjects in Strategic Communication, Journalism or Media, or coordinator's approval.


Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions This subject is a third year compulsory subject in ABMS and an elective for Bachelor of Science (Application in Society)& ABSC.

Learning resources


Resource TypeTitleResource RequirementAuthor and YearPublisher
Readings'How Real Can You Get?' in An Introduction to Television Documentary: Confronting RealityPrescribedKiborn R & Izod J 1997MANCHESTER U PRESS, MANCHESTER
Readings'The Burning Question: The Future of Documentary' In Documentary Screens: Non-Fiction, Film and TelevisionPrescribedBeattie K 2004HOUNDSMILL, BASINGSTOKE: HAMPSHIRE, PALGRAVE MACMILLAN
ReadingsSitting Documentary Sources,in a Guide to research for journalists and writersPrescribedCater A 2005ED. CHRISTINE FOGG, ALLEN & UNWIN, CROWS NEST, NSW
ReadingsThe Pursuit of Funding, in Business of TV ProductionPrescribedColie C 2007CAMBRIDGE U PRESS, MELBOURNE

Graduate capabilities & intended learning outcomes

01. Ability to express ideas in a public forum

Through presenting individual oral project progress reports to peers in class.
Related graduate capabilities and elements:
Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy,Cultural Literacy)

02. Ability to work as a team member

Through collaboratively developing the group project concept

03. Demonstrate critical understanding of media production research skills.

Researching and conceptualising a media project proposal

04. Develop practical skills in persuasive and engaging writing

Writing the multiplatform media project proposal
Related graduate capabilities and elements:
Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy,Cultural Literacy)

05. Identify target media audience tastes expectations

Developing the creative treatment and marketing plan for the media project proposal

06. Time management skills

Through punctual class attendance and meeting assignment deadlines

Subject options

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Subject not currently offered - Subject options not available.