APPLIED DESIGN 1
VPA1AD1
2014
Credit points: 15
Subject outline
The application of techniques for visual communication is at the core of this unit. Through applied projects such essential skills as construction techniques, layout visualisation and presentation, applied drawing, photo mechanical and reproductive techniques, photographic and typographic application are developed.
Faculty: Faculty of Humanities & Social Sciences
Credit points: 15
Subject Co-ordinator: Geoff Hocking
Available to Study Abroad Students: Yes
Subject year level: Year Level 1 - UG
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: N/A
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: N/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Basic typography: a design manual, | Recommended | Craig, J. 1990 | WATSON-GUPTILL |
| Readings | Stop stealing sheep and find out how type really works, | Recommended | Spiekerman, E. and Ginger, E. M. 1993 | ADOBE PRESS |
| Readings | The elements of typographic style, | Recommended | Bringhurst, R. 2005 | HARTLEY & MARKS |
Bendigo, 2014, Semester 1, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Geoff Hocking
Class requirements
LectureWeek: 10 - 22
One 1.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
WorkShopWeek: 10 - 22
One 2.0 hours workshop other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| Introduction to graphic production programs: illustrator, photoshop and indesign | (800 word equivalent) | 20 |
| Introduction to packaging, design to a brief; Southern Cross Pacaking Awards Eentry. | (800 word equivalent) | 20 |
| Introduction to typographic form: headline setting, spacing and kerning; text setting. | (800 word equivalent) | 20 |
| Packaging: content, research and project/product documentation [rationale]. | (800 word equivalent) | 20 |
| Typographic form: study of font styles and relationships. | (800 word equivalent) | 20 |
Mildura, 2014, Semester 1, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Neil Fettling
Class requirements
LectureWeek: 10 - 22
One 1.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
WorkShopWeek: 10 - 22
One 2.0 hours workshop other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| Introduction to graphic production programs: illustrator, photoshop and indesign | (800 word equivalent) | 20 |
| Introduction to packaging, design to a brief; Southern Cross Pacaking Awards Eentry. | (800 word equivalent) | 20 |
| Introduction to typographic form: headline setting, spacing and kerning; text setting. | (800 word equivalent) | 20 |
| Packaging: content, research and project/product documentation [rationale]. | (800 word equivalent) | 20 |
| Typographic form: study of font styles and relationships. | (800 word equivalent) | 20 |