HALLMARK EVENTS
THS3HME
2014
Credit points: 15
Subject outline
This subject investigates and analyses the relationship between events and tourism. Student will learn how and why destinations develop or utilize events with the objective of increasing tourism. There will be a particular focus on Mega and Hallmark Events and issues of using events for the long-term development of destination imaging, events/ tourism precincts, events legacy, events portfolios and evaluation processes for events.
Faculty: Faculty of Business, Economics and Law
Credit points: 15
Subject Co-ordinator: Warwick Frost
Available to Study Abroad Students: Yes
Subject year level: Year Level 3 - UG
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: N/A
Co-requisites: N/A
Incompatible subjects: THS3ECM, THS3SEM
Equivalent subjects: N/A
Special conditions: N/A
Melbourne, 2014, Semester 1, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Warwick Frost
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 10 - 22
One 1.0 hours tutorial other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 2,000-word essay | 40 | |
| one 2-hour final examination | 50 | |
| one 500-word essay | 10 |