HALLMARK EVENTS

THS3HME

2014

Credit points: 15

Subject outline

This subject investigates and analyses the relationship between events and tourism. Student will learn how and why destinations develop or utilize events with the objective of increasing tourism. There will be a particular focus on Mega and Hallmark Events and issues of using events for the long-term development of destination imaging, events/ tourism precincts, events legacy, events portfolios and evaluation processes for events.

FacultyFaculty of Business, Economics and Law

Credit points15

Subject Co-ordinatorWarwick Frost

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjects THS3ECM, THS3SEM

Equivalent subjectsN/A

Special conditionsN/A

Subject options

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Start date between: and    Key dates

Melbourne, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorWarwick Frost

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Tutorial Week: 10 - 22
One 1.0 hours tutorial other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 2,000-word essay40
one 2-hour final examination50
one 500-word essay10