Credit points: 15
This subject investigates and analyses the relationship between events and tourism. Student will learn how and why destinations develop or utilize events with the objective of increasing tourism. There will be a particular focus on Mega and Hallmark Events and issues of using events for the long-term development of destination imaging, events/ tourism precincts, events legacy, events portfolios and evaluation processes for events.
FacultyFaculty of Business, Economics and Law
Subject Co-ordinatorWarwick Frost
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Incompatible subjects THS3ECM, THS3SEM
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Melbourne, 2014, Semester 1, Day
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorWarwick Frost
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
One 1.0 hours tutorial other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
|one 2,000-word essay||40|
|one 2-hour final examination||50|
|one 500-word essay||10|