Credit points: 15

Subject outline

This subject introduces students to the travel industry and the operation of tours and their components. It aims to provide the student with an understanding of the many business aspects of the travel industry including management issues relating to the establishment and conduct of travel agencies, tour operations and transport. Issues addressed include the management of travel operations, customer service, tourist motivations and interpretation. Specific attention will be paid to the different components of a tour, planning and marketing, costing and pricing, developing a travel brochure and the regulatory requirements. Students will design and develop an itinerary for a tour within specified guidelines.

FacultyFaculty of Business, Economics and Law

Credit points15

Subject Co-ordinatorElspeth Frew

Available to Study Abroad StudentsYes

Subject year levelYear Level 1 - UG

Exchange StudentsYes

Subject particulars

Subject rules



Incompatible subjects THS11TRT

Equivalent subjectsN/A

Special conditions Available only to B.Bus (Tourism Mgnt) students, B. Bus (Event Mgnt/Tourism Mgnt), and B. Bus (Tourism Mgnt/Mkt) students.

Subject options

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Start date between: and    Key dates

Melbourne, 2014, Semester 2, Day


Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElspeth Frew

Class requirements

Seminar Week: 31 - 43
One 3.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.


Assessment elementComments%
one 2,000-word group assignment4 students per group20
one 2-hour final examHurdle requirement: Students must achieve at least 40% in the final exam as well as an overall total of 50% to pass the subject50
one 20-minute group presentation4 students per group15
tutorial activities and participationequivalent to 500-words15