TRAVEL AND TOUR OPERATIONS
Credit points: 15
This subject introduces students to the travel industry and the operation of tours and their components. It aims to provide the student with an understanding of the many business aspects of the travel industry including management issues relating to the establishment and conduct of travel agencies, tour operations and transport. Issues addressed include the management of travel operations, customer service, tourist motivations and interpretation. Specific attention will be paid to the different components of a tour, planning and marketing, costing and pricing, developing a travel brochure and the regulatory requirements. Students will design and develop an itinerary for a tour within specified guidelines.
FacultyFaculty of Business, Economics and Law
Subject Co-ordinatorElspeth Frew
Available to Study Abroad StudentsYes
Subject year levelYear Level 1 - UG
Incompatible subjects THS11TRT
Special conditions Available only to B.Bus (Tourism Mgnt) students, B. Bus (Event Mgnt/Tourism Mgnt), and B. Bus (Tourism Mgnt/Mkt) students.
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Melbourne, 2014, Semester 2, Day
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorElspeth Frew
One 3.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
|one 2,000-word group assignment||4 students per group||20|
|one 2-hour final exam||Hurdle requirement: Students must achieve at least 40% in the final exam as well as an overall total of 50% to pass the subject||50|
|one 20-minute group presentation||4 students per group||15|
|tutorial activities and participation||equivalent to 500-words||15|