STRATEGIC COMMUNICATION STRATEGY

STC5STA

2014

Credit points: 30

Subject outline

This subject demonstrates the links between corporate strategic planning and strategic communication planning and covers the development and evaluation of stakeholder maps, annual strategic communication plans and campaign plans.

FacultyFaculty of Humanities & Social Sciences

Credit points30

Subject Co-ordinatorKevin Brianton

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Must be enrolled in Master of Strategic Communication, Graduate Certification in Strategic Communication or Graduate Diploma in Strategic Communication.

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions Approval must be obtained from the Program Coordinator. This subject is a core to the Master of Strategic Communication. This subject will be taught in Sem 1 in the city campus and in block mode in Sem 2 off-shore.

Subject options

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Start date between: and    Key dates

City, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorKevin Brianton

Class requirements

Seminar Week: 11 - 11
One 7.0 hours seminar per study period on saturday during the day from week 11 to week 11 and delivered via blended.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."

Seminar Week: 11 - 11
One 6.5 hours seminar per study period on any day including weekend during the day from week 11 to week 11 and delivered via blended.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."

Seminar Week: 16 - 16
One 7.0 hours seminar per study period on saturday during the day from week 16 to week 16 and delivered via blended.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."

Seminar Week: 16 - 16
One 6.5 hours seminar per study period on any day including weekend during the day from week 16 to week 16 and delivered via blended.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."

Seminar Week: 18 - 18
One 7.0 hours seminar per study period on saturday during the day from week 18 to week 18 and delivered via blended.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."

Seminar Week: 18 - 18
One 6.5 hours seminar per study period on any day including weekend during the day from week 18 to week 18 and delivered via blended.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."

Assessments

Assessment elementComments%
Develop a stakeholder map (1800 words equivalent)20
Develop an overview of an annual communication plan (3600 words equivalent)40
Develop and evaluating a campaign plan (3600 words equivalent)40

Distance Education, 2014, Semester 2, Distance Education

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorKevin Brianton

Class requirements

Seminar Week: 31 - 43
One 1.0 hours seminar per week on any day including weekend during the day from week 31 to week 43 and delivered via distance education.

Assessments

Assessment elementComments%
Develop a stakeholder map (1800 words equivalent)20
Develop an overview of an annual communication plan (3600 words equivalent)40
Develop and evaluating a campaign plan (3600 words equivalent)40