Not currently offered

Credit points: 15

Subject outline

Professional Communication - Popular and Public explores communication theory and policy in the multiplatform era. Topics covered will include: the role of factual media and popular culture in the construction of public knowledge; methodologies for analysing traditional and interactive audiences; legal issues for professional communicators; and online research ethics and big data. An applied research component on public communication within the subject will enable students to expand their skills within an area of their choice: audiences, ethics or legal issues.

FacultyFaculty of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorJohn Benson

Available to Study Abroad StudentsYes

Subject year levelYear Level 2 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites 30 credit points of 1st year Professional Communication units or coordinator's approval.


Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Learning resources


Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsMedia/society: Industries, images and audiences.RecommendedCroteau, David and William Hoynes2003,3RD EDITION, THOUSAND OAKS, CALIF.; LONDON: PINE FORGE
ReadingsNew media worlds: Challenges for convergence.RecommendedDwyer, Tim and Virginia Nightingale2007, SOUTH MELBOURNE; OXFORD: OXFORD UNIVERSITY PRESS

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