stc2pcp prof comm pop and public
PROFESSIONAL COMMUNICATION - POPULAR AND PUBLIC
STC2PCP
Not currently offered
Credit points: 15
Subject outline
Professional Communication - Popular and Public explores communication theory and policy in the multiplatform era. Topics covered will include: the role of factual media and popular culture in the construction of public knowledge; methodologies for analysing traditional and interactive audiences; legal issues for professional communicators; and online research ethics and big data. An applied research component on public communication within the subject will enable students to expand their skills within an area of their choice: audiences, ethics or legal issues.
FacultyFaculty of Humanities & Social Sciences
Credit points15
Subject Co-ordinatorJohn Benson
Available to Study Abroad StudentsYes
Subject year levelYear Level 2 - UG
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites 30 credit points of 1st year Professional Communication units or coordinator's approval.
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Media/society: Industries, images and audiences. | Recommended | Croteau, David and William Hoynes | 2003,3RD EDITION, THOUSAND OAKS, CALIF.; LONDON: PINE FORGE |
| Readings | New media worlds: Challenges for convergence. | Recommended | Dwyer, Tim and Virginia Nightingale | 2007, SOUTH MELBOURNE; OXFORD: OXFORD UNIVERSITY PRESS |
Subject options
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