PROFESSIONAL COMMUNICATION - POPULAR AND PUBLIC
Not currently offered
Credit points: 15
Professional Communication - Popular and Public explores communication theory and policy in the multiplatform era. Topics covered will include: the role of factual media and popular culture in the construction of public knowledge; methodologies for analysing traditional and interactive audiences; legal issues for professional communicators; and online research ethics and big data. An applied research component on public communication within the subject will enable students to expand their skills within an area of their choice: audiences, ethics or legal issues.
FacultyFaculty of Humanities & Social Sciences
Subject Co-ordinatorJohn Benson
Available to Study Abroad StudentsYes
Subject year levelYear Level 2 - UG
Prerequisites 30 credit points of 1st year Professional Communication units or coordinator's approval.
|Resource Type||Title||Resource Requirement||Author and Year||Publisher|
|Readings||Media/society: Industries, images and audiences.||Recommended||Croteau, David and William Hoynes||2003,3RD EDITION, THOUSAND OAKS, CALIF.; LONDON: PINE FORGE|
|Readings||New media worlds: Challenges for convergence.||Recommended||Dwyer, Tim and Virginia Nightingale||2007, SOUTH MELBOURNE; OXFORD: OXFORD UNIVERSITY PRESS|
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