HEALTH MANAGEMENT STRATEGY AND OPERATIONS
PHE5HSO
Not currently offered
Credit points: 15
Subject outline
In this subject students examine the strategic decisions, actions and leadership that determine the success of health service organisations. To achieve this, students will focus on the health care system and organisations from the strategic planning and management viewpoint, as well as covering marketing fundamentals and key components of operations management and research essential for decision analysis. Major issues and trends with an impact on the strategic and operations management of health services organisations will be discussed. This subject is designed for the student to use much of the material previously covered in other subjects, as well as healthcare management experience to further develop the skills to deal with real life strategic and operational situations. Practical health services management problems relating to strategic planning and management, marketing and operations management are addressed through group projects and exercises.
Faculty: Faculty of Health Sciences
Credit points: 15
Subject Co-ordinator: Sandra Leggat
Available to Study Abroad Students: Yes
Subject year level: Year Level 5 - Masters
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: PHE5HOR
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: Offered subject to sufficient enrolment numbers.
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | PHE4HSO subject manual. | Recommended | N/A | N/A |
| Readings | Improve your competitive strategy. | Preliminary | Zuckerman, D. 2002. | HEALTH ADMINISTRATION PRESS. |
| Readings | Principles of service marketing. | Preliminary | Palmer, A. | MCGRAW HILL. |
| Readings | The strategic health care manager. | Preliminary | Stevens, G. | JOSSEY BASS. |