mkt5the marketing management thesis
MARKETING MANAGEMENT THESIS
MKT5THE
Not currently offered
Credit points: 60
Subject outline
In this subject students will be provided with the opportunity of developing a detailed and original study in the field of Marketing Management, whilst under formal research supervision. Secondary aims include allowing students to a) contribute to the field by presenting a coherent and sustained argument on a topic of interest, in the form of a comprehensive thesis; b) develop advanced skills as academic researchers and c) improve their research and communication skills, which will be of use in future academic and professional settings.
FacultyFaculty of Business, Economics and Law
Credit points60
Subject Co-ordinatorClare D'Souza
Available to Study Abroad StudentsYes
Subject year levelYear Level 5 - Masters
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites Satisfactory completion of the Master of Marketing Management degree with an overall weighted average mark of 75% across all units attempted plus successful completion of Business Research Methods subject (with a minimum 75%).
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Doing Business Research | Recommended | Lee, N.With Lings, I. 2008 | SAGE, LONDON |
| Readings | Improve Your Written English, 4th Ed | Recommended | Field, M. 2003 | SAGE, LONDON |
| Readings | Writting Your Thesis, 2nd Ed | Recommended | Oliver, P. 2008 | SAGE, LONDON |
Subject options
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