MARKETING MANAGEMENT THESIS
MKT5THE
Not currently offered
Credit points: 60
Subject outline
In this subject students will be provided with the opportunity of developing a detailed and original study in the field of Marketing Management, whilst under formal research supervision. Secondary aims include allowing students to a) contribute to the field by presenting a coherent and sustained argument on a topic of interest, in the form of a comprehensive thesis; b) develop advanced skills as academic researchers and c) improve their research and communication skills, which will be of use in future academic and professional settings.
Faculty: Faculty of Business, Economics and Law
Credit points: 60
Subject Co-ordinator: Clare D'Souza
Available to Study Abroad Students: Yes
Subject year level: Year Level 5 - Masters
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: Satisfactory completion of the Master of Marketing Management degree with an overall weighted average mark of 75% across all units attempted plus successful completion of Business Research Methods subject (with a minimum 75%).
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: N/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Doing Business Research | Recommended | Lee, N.With Lings, I. 2008 | SAGE, LONDON |
| Readings | Improve Your Written English, 4th Ed | Recommended | Field, M. 2003 | SAGE, LONDON |
| Readings | Writting Your Thesis, 2nd Ed | Recommended | Oliver, P. 2008 | SAGE, LONDON |