MARKETING LOGISTICS AND SUPPLY CHAIN MANAGEMENT
MKT5MLM
Not currently offered
Credit points: 15
Subject outline
In this subject students will learn to develop an ability to understand the theory and practice of supply chain management in both national and international business settings. To this end a generalised supply chain model will be presented and explicated in terms of the challenges inherent in managing upstream and downstream relationships with suppliers and customers. Issues relating to SCM typologies, methodologies and metrics will be canvassed, including reference to lean and flexible systems. The relationship between marketing and SCM practices will also be examined from within the emerging paradigm of demand chain management, with a view to identifying the design implications of developing customer-cantered supply chains.
Faculty: Faculty of Business, Economics and Law
Credit points: 15
Subject Co-ordinator: Navin Veerapa
Available to Study Abroad Students: Yes
Subject year level: Year Level 5 - Masters
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: IBU5MKG or BUA4MKG or MKT5IMM or MKT5MMA
Co-requisites: N/A
Incompatible subjects: MKT5SCM
Equivalent subjects: N/A
Special conditions: The La Trobe Business School has an expectation of 80% attendance in all lectures. The University reserves the right to offer this subject in other modes including seminars, lectures, and block mode or modes using electronic technologies. When offered in different modes, assessment schemes may also be varied.
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Supply Chain Management: A logistics Perspective | Recommended | Coyle, Langley, Gibson, Novak, Bardi, 2009 | 8TH EDN., SOUTH WESTERN |