Not currently offered

Credit points: 15

Subject outline

You will gain a better understanding of the multifaceted nature of contemporary business marketing. Content includes the nature and importance of marketing, the systems approach to marketing, marketing research, focusing on the target market, consumer behaviour, planning the marketing mix (product, price, distribution and promotion), and marketing in special fields.

FacultyFaculty of Business, Economics and Law

Credit points15

Subject Co-ordinatorPeter Lamb

Available to Study Abroad StudentsNo

Subject year levelYear Level 5 - Masters

Exchange StudentsNo

Subject particulars

Subject rules



Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Learning resources


Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsMarketing Planning and Strategy.PrescribedReed,P.2ND EDN HARCOURT BRACE 1997.

Subject options

Select to view your study options…

Start date between: and    Key dates

Subject not currently offered - Subject options not available.