mkt5mkm marketing management
MARKETING MANAGEMENT
MKT5MKM
Not currently offered
Credit points: 15
Subject outline
You will gain a better understanding of the multifaceted nature of contemporary business marketing. Content includes the nature and importance of marketing, the systems approach to marketing, marketing research, focusing on the target market, consumer behaviour, planning the marketing mix (product, price, distribution and promotion), and marketing in special fields.
FacultyFaculty of Business, Economics and Law
Credit points15
Subject Co-ordinatorPeter Lamb
Available to Study Abroad StudentsNo
Subject year levelYear Level 5 - Masters
Exchange StudentsNo
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Marketing Planning and Strategy. | Prescribed | Reed,P. | 2ND EDN HARCOURT BRACE 1997. |
Subject options
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Subject not currently offered - Subject options not available.