INTERNATIONAL MARKETING MANAGEMENT

MKT5IMM

2014

Credit points: 15

Subject outline

In this subject students will explore both the theory and practice of international marketing. Heavy reliance will be placed on the importance of a firm's market orientation and the corresponding implications for marketing and business strategy formulation. Macro level issues relating to the international environment will be canvassed, including international economics, culture, nationalism and economic development, as will micro level issues relating to problems of market entry and market development. The importance of international marketing research will be reflected in the treatment of all of the topics presented.

Faculty: Faculty of Business, Economics and Law

Credit points: 15

Subject Co-ordinator: Andrew Gilmore

Available to Study Abroad Students: Yes

Subject year level: Year Level 5 - Masters

Exchange Students: Yes

Subject particulars

Subject rules

Prerequisites: N/A

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Special conditions: N/A

Melbourne, 2014, Semester 1, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information:

Subject Instance Co-ordinator: Joan Grainger

Class requirements

SeminarWeek: 10 - 22
One 3.0 hours seminar other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	%
Final Examination		50
one 2,500-word individual major assignment		50

Melbourne, 2014, Semester 2, Day