ADVANCED CONSUMER DECISION MAKING
MKT5ACD
2014
Credit points: 15
Subject outline
This subject is about understanding and anticipating the 'consumer' in all of us, and gaining an appreciation of the centrality of consumer behaviour insight to the marketing function and the development of successful/leading edge marketing strategies. This subject draws upon relevant theories and concepts derived from the Consumer Behaviour literature, as well as other related human behaviour disciplines such as psychology, sociology and anthropology. This subject equips the students, as current and future managers, with the knowledge and practice to develop insightful marketing strategies and make effective marketing decisions.
Faculty: Faculty of Business, Economics and Law
Credit points: 15
Subject Co-ordinator: Clare D'Souza
Available to Study Abroad Students: Yes
Subject year level: Year Level 5 - Masters
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: N/A
Co-requisites: N/A
Incompatible subjects: MKT5CBE
Equivalent subjects: N/A
Special conditions: There is an expectation that students will attend 80% of lectures. The University reserves the right to offer this subject in other modes including seminars, lectures, and block mode or modes using electronic technologies. When offered in different modes, assessment schemes may also be varied.
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Consumer Behaviour: implications for marketing strategy | Prescribed | Quester et al. (2010) | 6TH. EDN., MCGRAW HILL AUSTRALIA. |
Melbourne, 2014, Week 16-23, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Clare D'Souza
Class requirements
SeminarWeek: 16 - 23
Twelve 3.0 hours seminar per day on weekdays during the day from week 16 to week 23 and delivered via face-to-face.
"Monday:28 April, 5 May, 12 May and 19 May Wed: 30 April, 7 May, 14 May and 21 May Fri: 2 May, 9 May, 16 May and 23 May"
Assessments
| Assessment element | Comments | % |
|---|---|---|
| 2.5hrs in class test | 40 | |
| one 2,000-word individual major assignment | 20 | |
| one group project: | Report: 1000 words equivalent per student | 40 |