QUALITATIVE TECHNIQUES FOR MANAGEMENT AND MARKETING RESEARCH
MKT4QAL
Not currently offered
Credit points: 15
Subject outline
In this subject, students will examine the theoretical and practical issues associated with undertaking qualitative research. Students will develop the necessary understanding and skills to collect high quality qualitative data using different methods, such as interviewing, observation, focus groups and case studies. Students will also explore how to analyse, interpret and report qualitative data. This subject provides students with the opportunity to devel skills in qualitative research and practice in the field of management and marketing, by implementing scholarly research practices.
Faculty: Faculty of Business, Economics and Law
Credit points: 15
Subject Co-ordinator: Lynne Leveson
Available to Study Abroad Students: Yes
Subject year level: Year Level 4 - UG/Hons/1st Yr PG
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: N/A
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: Acceptance into the School of Management Honours program
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Qualitative inquiry and research design: choosing amoung five approaches | Recommended | Creswell, J. | 2ND ED. THOUSAND OAKS |