mkt4qal qualitative techniques
QUALITATIVE TECHNIQUES FOR MANAGEMENT AND MARKETING RESEARCH
MKT4QAL
Not currently offered
Credit points: 15
Subject outline
In this subject, students will examine the theoretical and practical issues associated with undertaking qualitative research. Students will develop the necessary understanding and skills to collect high quality qualitative data using different methods, such as interviewing, observation, focus groups and case studies. Students will also explore how to analyse, interpret and report qualitative data. This subject provides students with the opportunity to devel skills in qualitative research and practice in the field of management and marketing, by implementing scholarly research practices.
FacultyFaculty of Business, Economics and Law
Credit points15
Subject Co-ordinatorLynne Leveson
Available to Study Abroad StudentsYes
Subject year levelYear Level 4 - UG/Hons/1st Yr PG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditions Acceptance into the School of Management Honours program
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Qualitative inquiry and research design: choosing amoung five approaches | Recommended | Creswell, J. | 2ND ED. THOUSAND OAKS |
Subject options
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