mkt3ssm selling
SELLING AND SALES MANAGEMENT
MKT3SSM
Not currently offered
Credit points: 15
Subject outline
Students are provided with an understanding of both the nature and role of personal selling and the varied responsibilities and tasks of sales management. As well as involving students in the theory and practice of effective personal selling, topics including recruitment, selection, and training and directing the sales force are covered. Legal and ethical issues of selling are addressed in the context of relationship selling and other approaches.
FacultyFaculty of Business, Economics and Law
Credit points15
Subject Co-ordinatorWenbin Guo
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites MKT1MDP
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Relationship selling | Prescribed | Johnson, MW & Marshall, GW (2009) | 3RD EDN., NY, MCGRAW-HILL |
Subject options
Select to view your study options…